For vendors: list your AI tool for free

ai-toolfinder.com is an independent directory of AI tools for business, checked and compared: software, open-source projects, models, datasets, APIs, MCP servers, agent skills, browser extensions and research papers in 50 categories. This page explains how to submit your tool, claim your profile and what you can do as a vendor.

Listed for free

Being listed is free. There are no paid listings and no paid placements. The order of results follows fixed, public rules, see How we review.

Once your tool has a fully researched profile and your homepage shows our badge, the "Visit website" button on the profile links directly to your website as a normal link. Without the badge, and in lists and links to sources, links carry nofollow. We check your homepage for the badge regularly. We do not sell links. The profile itself and its placement do not depend on the badge, a review invitation or anything else you do.

Submit a tool

1. Create a free account. You sign in with a link sent by email.
2. Fill in the Submit a tool form: name, website, description, category, countries and your relationship to the tool.
3. We check whether the entry meets the inclusion criteria: it serves a business purpose in one of our 50 categories and its AI function is described on a public page, see How we review.
4. You receive the decision by email. If we decline, we tell you why.

Accepted tools get a profile that we write ourselves, based on your website and public sources. If the submission comes from an email address at your tool's domain, the profile counts as claimed by you once it is accepted.

Claim your profile

Search the directory for your tool first. If it is already listed, click "Is this your tool?" on the profile. Sign in with an email address at your tool's domain, for example name@your-tool.com. We check the request, usually within five working days, and then confirm you as the vendor.

What you can do as a vendor

• Correct and update facts: change the details of your profile with a source. We check changes before publication. Facts you changed are marked as confirmed by the vendor.
• Provide a logo: you can provide an up-to-date logo, which we show unchanged.
• Reply to reviews: you can reply publicly to each review. We read replies before publication, usually within three working days. They appear as a reply from the vendor. You can send an updated version later. It replaces the old reply once we have checked it.
• Add the badge: you receive a code for the "Listed on ai-toolfinder.com" badge. Use it unchanged on your homepage, with the link to your profile and without nofollow. You can also host the image file on your own server. Then your website loads nothing from our server.
• Ask customers for reviews: approach all customers or a random selection and do not pick them by how satisfied they are. Use neutral wording and do not provide texts. Such reviews carry the note "Invited by vendor". Any incentive must not depend on the content or the star rating and must be disclosed. You can use this line: "We would value your honest review of [tool name] on ai-toolfinder.com: [link to the review form on your profile]".

What is not allowed

• having reviews removed because they are critical,
• buying a better placement,
• superlatives without evidence, such as "market leader" or "number 1",
• reviews by your own staff, agencies or others acting for you,
• incentives for positive reviews,
• pressure on reviewers or attempts to identify them.

In case of breaches, we may remove replies and affected reviews and withdraw the vendor status. The detailed rules are in the Terms of use and the review guidelines.

If you think a review is wrong

You can reply publicly and give your view. If a review is illegal, for example because of a false statement of fact or an insult, report it via "Report" on the review or via Report content. We then ask the reviewer for a statement and, where appropriate, for proof of use. After that we decide and tell you the result. We do not pass on the reviewer's identity unless we are legally obliged to.

Logos and trademarks

We use names and show logos to identify tools. This does not mean a partnership with the vendor. We show logos unchanged. If you do not want us to show your logo, write to us. We will remove it and show the name as text instead. Trademarks and logos belong to their owners.

Contact

We answer questions about your listing at nick@nicksadvisory.com, in English or German.

Last updated: October 2026