Crunchr AI features, pricing and GDPR (October 2026)

Crunchr is a Dutch people analytics platform that consolidates HR data into dashboards and self-service analytics for HR teams and managers, with an AI assistant that answers workforce questions such as hiring, retention or skills in plain language.

Crunchr pulls and consolidates data from HR and business systems automatically into pre-built and customizable dashboards covering hiring, turnover, organizational structure, diversity, internal mobility, performance, engagement, succession, compensation and skills. The company states customers include Booking.com, Randstad, AkzoNobel, Arcadis, SITA and Southwire, though it does not publish its own headquarters address, employee count or customer count on its public site.

• Answers workforce questions in plain languageThe Crunchr AI Assistant answers questions about hiring, retention or skills in seconds with a transparent explanation of how it reached the answer, instead of an HR analyst pulling the numbers manually from several systems.
• Finds what is driving a metricDriver analysis uncovers which factors are pushing a metric such as turnover up or down, giving an HR business partner a starting point for action instead of just a number without context.
• Forecasts trends and benchmarks against peersGuided insights forecast where a metric is heading and compare it against industry benchmarks, so a leader can catch a negative trend early rather than only after it shows up in a quarterly report.

• Positions itself as a European alternative in people analytics rather than a US headquartered vendor.
• Combines pre-built dashboards across the full employee lifecycle with an ad-hoc analysis tool for questions the templates do not cover.
• AI assistant answers come with a stated transparent explanation of its reasoning rather than a number alone.
• Role-based access lets managers and HRBPs self-serve analytics on their own team without seeing company-wide sensitive data.

Headquartered in Amsterdam, with Dutch reference customers including Booking.com, AkzoNobel, Randstad and Achmea; since 2023 a Boston office has added a presence in North America.

Crunchr does not publish prices or a headquarters address on its public site, so these points need direct confirmation from the vendor before a decision. Because the platform surfaces individual level workforce and performance patterns, Dutch employers need the prior consent of the works council (ondernemingsraad) under Article 27 of the Works Councils Act, and any EU personal data needs a data processing agreement under Article 28 GDPR.

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