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Pricing software for retailers that sets prices and reorders from demand and price elasticity forecasts.
Omnia Retail AI features, pricing and GDPR (October 2026)
Dynamic pricing and price monitoring for retailers and brands, with an AI agent for pricing analysis.
Flat fee
from €399 per month
Pricing details
SMB plan from €399 per month for a single shop with up to 5 users; Enterprise by quote. Price depends on assortment size, markets and company size. As of September 2026.
What is Omnia Retail?
Omnia is dynamic pricing and price monitoring software for online retailers and brands. It tracks competitor prices across marketplaces and shops, adjusts prices automatically by rules and offers an AI agent that analyzes pricing data and recommends actions.
Omnia's core is the Pricing Strategy Tree, where teams define pricing rules at any level with traceable calculations, plus price monitoring across Amazon, eBay, Google Shopping, Kaufland, bol and custom domains. The company was founded in 2012, is headquartered in Amsterdam and has a second office in Darmstadt, Germany. Brands such as Samsung, Philips, L'Oréal and Harman Kardon and retailers such as bol and de Bijenkorf are named as customers.
Omnia Retail AI features and use cases
- Analyzes pricing data on requestOmnia Agent is an AI agent that works through the pricing data, points out relevant developments and gives recommendations that teams can act on. Pricing managers spend less time building analyses and more time deciding.
- Adjusts prices automaticallyDynamic pricing combines competitor prices, market conditions and the company's own rules to set prices across channels. Retailers react to market moves without manual price changes for each product.
- Watches competitor pricesPrice monitoring collects prices from marketplaces and competitor shops and feeds them into the pricing rules. Category managers see their price position per product and marketplace.
What sets Omnia Retail apart
- Publishes an entry price for small companies: from €399 per month for a single shop with up to 5 users.
- Rule logic in the Pricing Strategy Tree keeps each price calculation traceable.
Where Omnia Retail is strongest
Omnia is headquartered in Amsterdam and names Dutch retailers such as bol and de Bijenkorf among its customers.
Questions to ask before you buy Omnia Retail
Check how prices sync back to your shop system and marketplaces and which competitors and marketplaces are covered in your countries. Security documents such as certifications and the data processing agreement sit in the trust center, so request access before signing. Enterprise pricing depends on assortment and markets.
Using Omnia Retail in the EU: GDPR and AI Act
- Data locationNot published by the vendor.
- Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
Omnia Retail reviews
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Questions about Omnia Retail
What does Omnia cost?
The SMB plan starts at €399 per month for a single shop with up to 5 users. Enterprise pricing is set by quote based on assortment size, markets and company size.
Which marketplaces does Omnia monitor?
The website names Amazon, eBay, Google Shopping, Kaufland, bol and custom domains.
Is there a free trial?
A free trial was not mentioned on the pricing page when we checked in September 2026. Omnia offers a demo after an introductory call.
Omnia Retail update historyno updates yet
No changes recorded for Omnia Retail yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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