Phrase AI features and pricing (October 2026)

Phrase is a localization platform for companies that translate software, websites and marketing content at scale, combining a translation management system with machine translation and automatic quality scoring.

The platform bundles Phrase TMS for translation projects, Phrase Strings for software text, workflow automation and connectors to content systems such as Adobe Experience Manager and Contentful. It emerged from Memsource in Prague and Phrase in Hamburg; the imprint lists Phrase a.s. in Prague and Phrase GmbH in Hamburg. Plans target localization teams, software teams and language service providers, with separate plans for freelancers.

• Picks the machine translation engineMT Autoselect chooses an engine for each language pair and content type. Localization managers no longer need to test and assign engines by hand.
• Translates with company contextPhrase Next GenMT draws on existing translation memories, so output follows earlier approved wording. Reviewers correct fewer terms that were already settled.
• Flags weak translations for reviewQuality Performance Score rates each segment and marks low-confidence output. Teams send only those segments to human reviewers. According to Phrase, this feature trains on customer content.
• Adapts content to the brand voiceAuto Adapt rewrites translated content toward a defined brand voice and audience. Marketing teams get drafts closer to the tone they need.

• Public AI statement that classifies none of its AI features as high risk under the EU AI Act and names which features train on customer content.
• Separate plans for enterprises, software teams, freelancers and language service providers, all with a 14-day trial.
• Security page lists ISO 27001 and SOC 2 Type I, with Type II planned.

Phrase a.s. is registered in Prague and its sister company Phrase GmbH is based in Hamburg; the platform is sold worldwide with prices in US dollars.

Check which AI features may train on your content: Phrase names Quality Performance Score, non-translatable detection and Custom AI. Machine translation volume is capped per plan, so estimate your yearly word count. Single sign-on is an add-on on the Team plan. Ask for the data processing agreement and the hosting region, which the security page does not state.

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