Ahrefs AI features and pricing (October 2026)

Ahrefs is an SEO and marketing intelligence platform from Singapore for in-house marketing teams, agencies and freelancers. It combines data from its own web crawler on backlinks, keywords and rankings with site audits and AI tools for content and visibility in AI search.

The core tools are Site Explorer for competitor and backlink research, Keywords Explorer, Site Audit, Rank Tracker, GSC Insights, Content Explorer and Web Analytics. Newer modules include Brand Radar for AI search visibility, Report Builder, a monitor for Google Business Profiles and a Social Media Manager, the last two marked as beta. Paid plans include API and MCP access.

The operator is Ahrefs Pte. Ltd. in Singapore. The vendor states that more than 50,000 paying companies use the platform. Website owners can start with the limited Ahrefs Free plan or the low-cost Starter plan, while Enterprise adds single sign-on, an audit log and uncapped API access.

• Tracks visibility in AI answersBrand Radar analyzes a database of several hundred million prompts across AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot. It shows brand mentions, cited pages and competitors, and custom prompts can be tracked as well. Marketing teams see how AI assistants present their brand.
• Improves articles before publishingAI Content Helper, part of the paid Content Kit add-on, compares a draft with top-ranking pages, identifies content gaps and grades relevance for the target topic. It then proposes AI suggestions for missing points. Writers get concrete edits without studying every competing page themselves.
• Brings SEO data into AI assistantsThe Ahrefs MCP server connects the platform's data to ChatGPT, Claude or Copilot, so questions about keywords, backlinks or traffic can be answered inside the assistant. Paid plans list API and MCP access. Analysts spend less time switching between reports and chat tools.
• Translates keyword researchAI Translations converts keyword lists into more than 40 languages and returns search metrics for the translated terms. Teams planning content for several markets get a first keyword set per language and do not have to wait for a manual translation.

• Each plan includes one user; extra seats cost a fixed monthly fee, and the number of additional users is capped per plan.
• The Ahrefs Free plan gives website owners limited access to Site Explorer and Site Audit at no cost.
• AI features for content and AI search are partly sold as add-ons, such as Content Kit and Brand Radar AI, on top of the base plan.
• The interface is available in 15 languages, including German, Polish, Turkish, Japanese and Korean.

Ahrefs Pte. Ltd. is registered in Singapore, where the company has its headquarters. The service is sold online worldwide with an interface in 15 languages.

Ahrefs publishes a data processing addendum with EU Standard Contractual Clauses and a sub-processor list naming AWS, Google Cloud, Microsoft Azure, OVHcloud and OpenAI, but it states no fixed hosting region for customer data. The enterprise page states ISO 27001 certification. Budget for add-ons and extra seats, since AI content tools, Brand Radar AI and additional users are billed separately. Asked about trials, the pricing FAQ points to the free plan.

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