Frase AI features and pricing (October 2026)

Frase is an SEO and AI search content platform from the United States for content marketers, SEO teams and agencies. It researches topics, drafts and scores pages for Google and AI answers, publishes them and watches published pages for ranking decay.

Frase covers the content cycle in one workspace: SEO Research and Topic Clusters for planning, an AI Agent with Brand Voice for drafting, Content and GEO Optimization for scoring, Site Audit, AI Visibility tracking, Content Guard for decay and a Backlinks module. Finished pages go to WordPress, Webflow, Sanity or Wix, or to FraseCMS, a hosted or headless CMS included in every plan. An MCP server and CLI let teams run Frase from Claude, Cursor or their own scripts.

Frase is wholly owned by Copysmith AI, Inc. in Birmingham, Alabama, which acquired it in 2022. The Starter plan with one seat and one site suits freelancers and small teams without a separate SEO department.

• Researches topics and writes briefsSEO Research reads the pages ranking for a topic, collects the questions searchers ask and lists content gaps. From this it builds a structured brief with headings, keywords and sources, so writers start from a plan instead of raw search data.
• Drafts pages in the brand voiceThe AI Agent drafts pages from its research using a Brand Voice profile learned from sample texts and notes. Drafts can be written natively in more than 70 languages and locale variants, which keeps freelance and in-house content closer to one house style.
• Scores drafts for Google and AI answersWhile a page is edited, Frase shows an SEO score and a separate GEO score and names specific changes, such as a direct answer at the top or missing entities. Editors see what to fix before publishing and choose which suggestions to apply.
• Tracks visibility in AI searchAI Visibility checks tracked prompts in ChatGPT and Google AI, and on higher plans in Perplexity, Claude and Gemini. It classifies prompts by buying stage and shows which competitors and cited pages appear, so marketing sees where the brand drops out.
• Catches and fixes ranking decayContent Guard reads Search Console data for watched pages, detects falling rankings and traffic and drafts a revision with a word-level diff. Nothing republishes without approval unless a team opts safe changes into auto-apply, which saves manual content audits.

• Each page gets two scores side by side, one for Google rankings and one for citation in AI answers.
• FraseCMS hosting is included in every plan up to 100,000 page views a month, next to publishing to WordPress, Webflow, Sanity and Wix.
• An MCP server, CLI and API keys are available on every plan, including the free trial.
• An autonomy setting lets teams choose between reviewing every page and letting the agent publish on its own.

Frase is wholly owned by Copysmith AI, Inc., based in Birmingham, Alabama. Its terms are governed by Massachusetts law, and Frase was originally headquartered in Boston.

When we checked in September 2026, Frase published no hosting location or subprocessor list, so ask for both and for the SOC 2 report. The terms state a one-year initial term with automatic renewal unless an order form says otherwise, and paid fees are not refunded. Customers grant a broad license to their content, which is not used to train general AI models. SSO and SAML are Enterprise only.

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