Profound AI features and pricing (October 2026)

Profound is a marketing platform for AI search from a company based in New York. Marketing, content and PR teams use it to track how brands appear in AI answers, and to have an agent called AI Marketer draft the work that follows.

Profound started as a tool for measuring brand visibility in answer engines and now describes itself as an AI marketing platform. Modules include Answer Engine Insights, Prompt Volumes, Agent Analytics, Shopping for ChatGPT, a Context Manager that stores brand knowledge, reusable Agents and the AI Marketer. The Trial plan tracks three engines, Enterprise up to nine. The vendor states that a third of the Fortune 100 use its enterprise features, and its site lists SOC 2, SSO/SAML, RBAC and SCIM. Its pages address content, PR, brand and product marketing teams as well as agencies.

• Tracks how AI answers describe the brandAnswer Engine Insights runs structured prompts on supported engines and records mentions, citations and competitors. Teams see where the brand is missing and which sources AI relies on, so they can plan content around real gaps instead of guessing from classic search rankings.
• Drafts and stages marketing workThe AI Marketer proposes work such as rewriting pages that lose citations, building content for unanswered questions or drafting social posts. It stages results as drafts for approval rather than publishing. Marketing teams review output instead of starting each asset from scratch.
• Shows what AI crawlers do on your siteAgent Analytics connects to CDNs and web servers to track how AI crawlers read pages and which AI-sourced visits arrive. Technical and SEO teams learn which pages AI systems fetch, and which ones are never read.
• Corrects wrong claims about the brandThe FactCheck Agent looks for inaccurate statements about the brand in AI answers, traces them to the publishers repeating them and drafts a correction for each. PR and brand teams get a worklist for outreach with the evidence attached.

• Combines AI visibility measurement with agents that draft the follow-up work, from content to social posts to corrections.
• Enterprise tracks up to nine answer engines, including Perplexity, Claude, DeepSeek and Microsoft Copilot.
• Agent Analytics connects to CDNs and hosts such as Cloudflare, AWS, Akamai, Fastly and Vercel.
• Pricing is credit-based with no public amounts, and exports, API access and SSO belong to Enterprise.

Profound lists an address at Union Square in New York in its privacy policy, which documents the United States as its home market. The platform is usable worldwide, and the vendor holds events in London, Sydney and Singapore, among other places.

Pricing beyond the 7-day trial is by quote and based on agent credits, prompt plans and engines, so ask for a written scope. Exports, API access and SSO are Enterprise features. The privacy policy states that EEA and UK data is transferred to the US under Standard Contractual Clauses, and the trust center lists security documentation. US buyers should review state privacy laws for any customer data connected to the platform.

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