Contact for pricingAvailable internationally
Social listening and media monitoring from Talkwalker, part of Hootsuite since 2024, with Blue Silk AI for summaries and image recognition.
Brandwatch AI features, pricing and GDPR (October 2026)
London-based social listening and consumer intelligence with the Iris AI analyst across social media, news and images.
Contact for pricing
Pricing: Contact for pricing
No public prices, quote via demo. As of September 2026.
What is Brandwatch?
Brandwatch is a consumer intelligence and social media suite from London, owned by Cision. It monitors conversations across more than 100 million sources, and its AI analyst Iris answers questions, explains spikes and analyzes images for marketing, PR and insights teams.
Brandwatch covers consumer research, social media management, influencer marketing and search and GenAI monitoring. Consumer Research is the listening product for analysts; social media management runs on the former Falcon platform. All products are ISO 27001:2022 certified. Hosting differs by product: Consumer Research processes raw data on AWS in the US and stores results in the UK, while social media management is hosted in the EU.
Brandwatch AI features and use cases
- Answers questions about conversationsAsk Iris searches and analyzes listening data on request and returns charts, summaries and insights. Marketing teams explore a topic without building queries and dashboards first.
- Explains spikesConversation Insights write a short paragraph on the causes and themes behind a data point, such as a sudden change in sentiment. PR teams understand what happened within seconds.
- Analyzes imagesImage analysis, built on deep learning trained on billions of images, evaluates the pictures in posts. Brands see visual content next to text mentions, and custom classifiers sort the results into their own categories.
- Builds search queriesThe Iris query writer drafts Boolean queries with keyword, hashtag and subreddit suggestions. Analysts set up monitoring faster and with fewer gaps.
What sets Brandwatch apart
- Publishes an AI code of ethics and product-by-product hosting locations.
- Combines listening, social media management and influencer marketing in one suite.
Where Brandwatch is strongest
United Kingdom Available internationally
Brandwatch is headquartered in London and belongs to the Cision group.
Questions to ask before you buy Brandwatch
Hosting depends on the product: Consumer Research processes raw data in the US, so check transfer terms if EU data matters. Prices are only available on request. Social listening collects public posts that contain personal data, so define purpose and retention with your data protection team.
Using Brandwatch in the EU: GDPR and AI Act
- Data locationMultiple regions, EU region available (according to the vendor). Hosting regions: United States, EU, United Kingdom.
- Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR). Subprocessor list (opens in a new tab).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
Brandwatch reviews
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Questions about Brandwatch
Who owns Brandwatch?
Brandwatch is part of Cision and is registered in London.
Where is data hosted?
It depends on the product. Consumer Research uses AWS US for raw data and a UK facility for results; social media management is hosted in the EU.
Which certification does Brandwatch hold?
All Brandwatch products are ISO 27001:2022 certified, according to the information security page.
Brandwatch update historyno updates yet
No changes recorded for Brandwatch yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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