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London-based social listening and consumer intelligence with the Iris AI analyst across social media, news and images.
Lumen by Talkwalker AI features and pricing (October 2026)
Social listening and media monitoring from Talkwalker, part of Hootsuite since 2024, with Blue Silk AI for summaries and image recognition.
Contact for pricing
Pricing: Contact for pricing
Core, Analyze and Business plans with unlimited users, prices on request only. As of September 2026.
What is Lumen by Talkwalker?
Lumen by Talkwalker is a social listening and media monitoring platform, part of Hootsuite since April 2024. It tracks brand mentions across more than 30 social platforms and news in 187 languages and uses its Blue Silk AI to summarize, classify and cluster conversations.
Talkwalker was rebranded as Lumen by Talkwalker after its integration with Hootsuite. The platform covers social listening, media monitoring and benchmarking for PR, social marketing, consumer insights and agencies. Plans are Core, Analyze and Business, all with unlimited users, onboarding and training; prices are quoted individually. The vendor names more than 2,500 organizations as customers, and the Yeti AI Agent shows mention trends and audience sentiment on request.
Lumen by Talkwalker AI features and use cases
- Summarizes mentionsBlue Silk GPT condenses large volumes of mentions into summaries for dashboards, reports and alerts. PR teams send daily digests and crisis updates without writing them from scratch.
- Classifies conversations in plain languageThe AI classifier sorts millions of posts from a short description instead of complex Boolean queries. Analysts set up new categories in minutes.
- Clusters discussionsConversation Clusters group related posts and name and describe each cluster. Teams see which conversations need engagement or monitoring.
What sets Lumen by Talkwalker apart
- Covers 187 languages and 196 countries, with unlimited users in every plan.
- Part of Hootsuite, so listening data can be combined with Hootsuite's social media management.
Where Lumen by Talkwalker is strongest
Available internationally
Talkwalker has been part of Hootsuite since April 2024 and covers 196 countries according to its pricing page; no lead market is documented.
Questions to ask before you buy Lumen by Talkwalker
Prices are only available on request. Public pages we checked in September 2026 did not name hosting regions, certifications or a DPA, so request them before signing. Social listening processes public posts with personal data; agree on purpose, retention and access rules.
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Questions about Lumen by Talkwalker
Who owns Talkwalker?
Hootsuite acquired Talkwalker in April 2024. The product now runs as Lumen by Talkwalker.
How many languages does it cover?
The pricing page lists 187 languages across 196 countries and more than 30 social platforms.
Are prices public?
No. Core, Analyze and Business are quoted individually after a demo.
Lumen by Talkwalker update historyno updates yet
No changes recorded for Lumen by Talkwalker yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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