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Security awareness platform from Cologne with AI-based phishing simulations, the Sofie assistant and an overview of human risk.
KnowBe4 AI features and pricing (October 2026)
Security awareness training and phishing simulation platform with AIDA AI agents for personalized training and templates.
Per user
from $2.40 per user/month
Pricing details
Per user per month on a three-year term according to the pricing page: SAT Foundation from $2.40 and SAT Advanced from $3.75 for 25 to 50 seats, falling to $1.63 and $2.79 for 501 to 1,000 seats; larger volumes by quote. AIDA is included in SAT Advanced; prices also in EUR, as of May 2026.
What is KnowBe4?
KnowBe4 provides security awareness training, simulated phishing and related tools for organizations of any size from 25 users. Its AIDA agents personalize training, generate phishing templates and turn internal policies into quizzes.
The core product comes in the content levels SAT Foundation and SAT Advanced. Add-ons include PhishER Plus for handling reported emails, Compliance Plus and third-party integrations. KnowBe4 is based in Clearwater, Florida, publishes prices in several currencies and holds a broad set of ISO certificates.
KnowBe4 AI features and use cases
- Personalizes training plansThe Orchestration Agent assigns ongoing and remedial training and phishing simulations to each user automatically. Administrators no longer plan campaigns by hand for every group.
- Generates phishing templatesThe Template Generation Agent and a callback variant create realistic phishing emails for simulations. Security teams keep their exercises close to current attacks.
- Turns policies into quizzesThe Policy Quiz Agent reads your security and compliance policies and generates quizzes from them. Employees are tested on the rules that apply in their own company.
What sets KnowBe4 apart
- Publishes per-user prices by seat range in USD, EUR and other currencies.
- AIDA agents are included in SAT Advanced rather than sold separately.
Where KnowBe4 is strongest
United States Available internationally
KnowBe4 is based in Clearwater, Florida, and holds FedRAMP Moderate authorization in the United States.
Questions to ask before you buy KnowBe4
The listed prices assume a three-year term, so compare them with shorter terms in your quote. AIDA requires SAT Advanced. Simulation results show individual behavior; decide who may see them. The global data processing addendum is public on the legal page.
KnowBe4 reviews
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Questions about KnowBe4
What does KnowBe4 cost?
For 25 to 50 seats, SAT Foundation costs $2.40 and SAT Advanced $3.75 per user per month on a three-year term. Prices fall with more seats, and above 1,000 seats pricing is by quote.
Which plan includes the AIDA agents?
According to KnowBe4, the AIDA agents are included with SAT Advanced.
Which certifications does KnowBe4 hold?
The security page lists SOC 2 Type II, ISO/IEC 27001:2022, 27701, 27017, 27018 and 42001, FedRAMP Moderate and Cyber Essentials.
KnowBe4 update historyno updates yet
No changes recorded for KnowBe4 yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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