From €10.98 per month🇺🇸
Adobe's generative AI for images, video and audio, trained on licensed content, with custom brand models for enterprises.
Luma AI AI features and pricing (October 2026)
AI video generation with the Ray model and Luma Agents for creative agencies and production teams.
Flat feeFree trial
from $25 per month
Pricing details
According to the pricing page, no free plan; Plus $30 a month or $25 with annual billing, Pro $90 or $75, Ultra $300 or $250. Team and Enterprise on request. As of September 2026.
What is Luma AI?
Luma AI builds video and image generation models and offers them in a creative platform with agents, aimed at agencies, brands and production companies that produce many visual variations.
The platform combines Luma's Ray video models, the Uni-1 brand model, Luma Agents and third-party image, video and audio models. Individual plans include commercial use, while Team and Enterprise add shared credits, usage analytics, single sign-on and custom fine-tuning. Luma AI, Inc. is based in Palo Alto. The homepage names agencies and brands such as Serviceplan, Dentsu, Publicis Groupe and Mazda.
Luma AI AI features and use cases
- Generates controlled video shotsRay3.2 creates video with direct frame control and keeps continuity across cuts. Agencies produce storyboard shots and ad variants faster.
- Runs multi-step creative workLuma Agents research, generate and refine content across video, image, audio and text. Creative teams hand off repetitive variation work.
- Keeps brand consistencyThe Uni-1 model uses style references and keeps characters consistent. Campaign assets stay recognizable across many versions.
What sets Luma AI apart
- Own video models plus third-party models in one plan.
- Custom fine-tuning and dedicated training on Enterprise.
Where Luma AI is strongest
United States Available internationally
Luma AI, Inc. is headquartered in Palo Alto, California, and its terms are governed by California law.
Questions to ask before you buy Luma AI
The terms grant Luma a license to use inputs for training its AI, also on paid plans, so review this with legal before uploading client material. There is no free plan. Single sign-on requires a Team or Enterprise contract; ask about hosting and a data processing agreement.
Luma AI reviews
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Questions about Luma AI
Is there a free plan?
No. The pricing page lists no free plan, but the homepage links to a free trial in the app. Paid plans start at $25 a month with annual billing.
Can output be used commercially?
Yes. Commercial use is included in all individual plans.
Does Luma use my inputs for training?
According to the terms, Luma receives a license to use inputs to develop and train its AI, with broader rights on the free tier.
Luma AI update historyno updates yet
No changes recorded for Luma AI yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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