Adobe Firefly AI features and pricing (October 2026)

Adobe Firefly generates images, video and audio from text prompts for marketing, design and content teams, with models that Adobe trains on licensed and public domain material and enterprise options for brand-specific models.

Firefly is available as a web app, inside Adobe apps such as Photoshop and Express, and as enterprise services for automated content production. Plans are metered in generative credits, and some plans also open partner models from other providers. According to Adobe, Firefly models are trained on licensed content such as Adobe Stock and on public domain material, and user content is not used for training. Enterprise customers can get intellectual property indemnification for Firefly output.

• Generates campaign imagesTeams describe a motif in text and receive image variants for ads, social posts or presentations. Designers start from drafts and spend time on selection and editing.
• Creates video and audioFirefly also generates short videos, audio and translated audio tracks, billed with generative credits. Marketing teams produce more format variants from one idea.
• Learns the brand styleFirefly Custom Models are trained on a company's own assets so that output matches its brand. Enterprises scale localized and personalized content with fewer style corrections.
• Labels AI contentContent Credentials attach provenance information to generated content. Communications teams can show how an image was made.

• Adobe says Firefly is trained on licensed and public domain content and never on user content.
• Intellectual property indemnification for enterprise customers.
• Part of Adobe's apps, so output moves straight into Photoshop or Express.

Adobe Inc. is headquartered in San Jose, California; customers outside North America and Japan contract with Adobe Systems Software Ireland in Dublin.

Check which features use partner models from other providers, because Adobe's training and indemnification statements refer to Firefly models. Video and audio use up generative credits quickly, so estimate volume before choosing a plan. The indemnification applies to enterprise customers only.

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