From $600 per month · Free trial🇺🇸
Sales engagement platform from San Francisco with a lead database, sequences and the Duo AI agent for signals and emails.
Lusha AI features, pricing and GDPR (October 2026)
B2B contact and company data platform with buying signals and AI recommendations that rank leads daily against your ideal customer profile.
FreemiumFree plan
from $37.45 per month
Pricing details
According to the pricing page, Free includes 40 credits a month, Starter costs $49.90 per month (400 credits) or $449.10 per year, Professional $69.90 per month (600 credits), Premium $399.90 per month (3,400 credits), Scale on request for teams of more than 5 users. 1 credit per email, 5 credits per phone number. As of September 2026.
What is Lusha?
Lusha is a B2B contact and company data platform from a Boston-based vendor for sales, marketing, recruiting and RevOps teams. It offers verified emails and phone numbers, buying signals, enrichment and AI recommendations that rank prospects against the ideal customer profile.
Lusha provides a search layer of contacts and companies with emails, direct dials and weekly refreshed buying signals such as funding, hiring and leadership changes, plus a browser extension, CRM integrations with Salesforce and HubSpot, inbound lead enrichment and territory planning. A second layer called Deep Intelligence adds ICP scoring, lookalikes and recommendations, and an API and MCP server pass the data to AI assistants such as Claude and ChatGPT.
The vendor, Lusha Systems Inc., lists its address in Boston, was founded in 2016 and states that more than 280,000 revenue teams use Lusha. Individual sellers can start on the free plan.
Lusha AI features and use cases
- Ranks the best-fit prospects dailyAI Recommendations score contacts and companies against the ideal customer profile a team sets once, using industry, size, location, persona and seniority plus buying signals. With Salesforce or HubSpot connected, closed deals sharpen the scoring. Reps start each day with a ranked list rather than an empty search.
- Finds lookalikes of top customersThe Deep Intelligence layer uses predictive models to find companies that resemble a team's best customers and scores them against the ideal customer profile. Sales teams widen their target lists with accounts that share the traits of existing wins, with less manual research.
- Serves data to AI assistantsThe Lusha MCP server lets AI assistants such as Claude, ChatGPT and Gemini CLI call enrichment, prospecting, signals, lookalikes and recommendations in natural language. Calls draw on the same API key and credit pool as the REST API, so reps enrich contacts from the assistant they already use.
What sets Lusha apart
- Credits price the data: one credit per email and five per revealed phone number; unused monthly credits roll over up to twice the plan limit.
- The trust center lists SOC 2 Type II and ISO/IEC 27001, 27701, 27017, 31700 and 42001, the last one for AI management.
- Customer data is mainly stored in EU regions and US data in US regions; the vendor states customer data is not used for AI model training.
Where Lusha is strongest
United States Available internationally
Lusha Systems Inc. lists its address in Boston. The product is sold internationally online with prices in US dollars.
Questions to ask before you buy Lusha
Lusha supplies personal data about business contacts, so check your lawful basis and notice duties under the CCPA and other US state privacy laws, and under the GDPR for European contacts, before outreach. Phone reveals use five credits each, which matters for calling teams. Teams of more than five users need the Scale plan through sales. The DPA and subprocessor list are part of the Trust Kit.
Using Lusha in the EU: GDPR and AI Act
- Data locationMultiple regions, EU region available (according to the vendor). Hosting regions: EU, United States.
- Data processing agreementOn request.
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
Lusha reviews
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Questions about Lusha
Is there a free plan?
Yes. According to the pricing page, the Free plan includes up to 40 credits a month, basic prospecting features, the browser extension and CRM integrations.
How much do the paid plans cost?
As of September 2026, Starter costs $49.90 a month with 400 credits or $449.10 a year, Professional $69.90 a month and Premium $399.90 a month. The Scale plan for larger teams is priced on request.
Where does Lusha store customer data?
The compliance page of the trust center says personal data of customers is mainly stored in EU regions, while US data is stored in US regions. Cross-border transfers use Standard Contractual Clauses, and AWS is named as cloud infrastructure provider.
Lusha update historyno updates yet
No changes recorded for Lusha yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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