Persado AI features and pricing (October 2026)

Persado is an AI platform for marketing teams in regulated industries such as banking, cards, mortgage and insurance. It generates and scores campaign content, checks it against regulatory rules and personalizes it for email, web, SMS and other channels.

Persado Inc. is a Delaware company with its New York headquarters and an EMEA office in Athens, and the vendor says it has operated since 2012. The product has three parts: Create turns a brief into production-ready assets, Optimize scores approved content, and Automate sends personalized content through an API. Solution pages cover card acquisition, mortgage and lending, consumer banking, credit unions, insurance and fintech. Optimize comes as self-service Studio or as a managed Enterprise service. No minimum company size is published.

• Creates campaign content from a briefCreate accepts a brief in formats such as Word, PDF or a chat message and returns copy and assets for email, web, social, SMS and direct mail. The vendor says compliance validation runs during generation, so legal review has less to fix.
• Scores and improves live contentOptimize rates an uploaded asset on performance, compliance and brand voice and returns optimized variants within approved guardrails. Marketing teams see which in-market content underperforms without restarting the full review cycle.
• Checks content against regulatory rulesAccording to the vendor, multi-agent validation checks every variant against more than 20 regulatory frameworks and the brand's tone rules. Compliance teams review exceptions rather than every line of copy.
• Brings scoring into AI assistantsPersado Intelligence over MCP lets teams create, rank, scan and query content from Claude, ChatGPT, Copilot or Gemini. Marketers get scored and compliance-checked variants in their daily assistant without opening a separate portal.

• The product is built for regulated financial services, with solution pages for cards, mortgage, banking, credit unions, insurance and fintech.
• Compliance validation against more than 20 regulatory frameworks runs on each variant, according to the vendor, together with an audit trail.
• The integrations page lists 121 connectors, including Adobe, Salesforce Marketing Cloud, Braze and Optimizely.

Persado Inc. has its headquarters in New York; the vendor also lists an office in Athens.

Prices are not published, so request a quote and ask what Create, Optimize and Automate each cost. The sub-processor page names AWS and Google Cloud for hosting without regions; ask where your data sits and which DPA applies. The vendor's lift and compliance figures are its own claims. Automated checks do not replace your legal sign-off, so keep a human approval step.

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