Rocky.ai AI features and pricing (November 2026)

Rocky.ai is a no-code AI coaching operating system, registered in the UK and Italy, that lets organizations and coaches build branded AI coaching, mentoring and roleplay programs on their own content, from individuals to large enterprises.

Rocky.ai lets HR and L&D teams, professional coaches and individuals build and deploy AI-driven coaching, mentoring, training and roleplay experiences through a no-code admin builder, using their own competency models and content rather than a generic library. It includes a coach panel, analytics dashboard, goal tracking, and mobile apps for iOS and Android. The platform serves individual users on a free tier through professional coaches up to enterprises with 50 to over 100,000 employees. Rocky.ai operates as two entities, Rocky Robots Ltd in Preston, UK, and Rocky Robots Srl in Rome, Italy, and is backed by Techstars.

• Switches coaching methods automaticallyThe multi-agent system dynamically switches between coaching, mentoring, training and roleplay modes based on what the user needs in the moment. Program owners get one adaptive experience instead of building and maintaining separate tools for each mode.
• Runs roleplay against custom scenariosGenerative roleplay creates practice scenarios from a plain-language description and then evaluates the user's performance against a custom rubric, covering both what they said and how they said it. Teams can rehearse a specific real situation instead of a generic pre-built script.
• Remembers goals across sessionsCross-session memory keeps track of a person's stated goals and prior conversations, building continuity into what the vendor calls a habit loop. Users pick up where they left off instead of re-explaining their context every time they return.
• Gives real-time performance feedbackDuring roleplay and coaching conversations, the AI evaluates performance in real time and returns feedback immediately rather than after a delay. Program owners get faster iteration on skill-building instead of waiting for a coach to review a recording later.

• Genuine permanent free tier for individuals, not just a time-limited trial, alongside paid white-label business tiers.
• No-code builder lets organizations encode their own coaching methodology instead of relying on Rocky's built-in content library.
• Operates as two separate legal entities across the UK and Italy rather than a single-country registration.
• White-label branding lets a business present the coaching experience under its own name rather than Rocky's.

Rocky.ai is headquartered in Preston, England, where it operates as Rocky Robots Ltd.

Before buying for a team, note that the business tiers, from Small Teams at $99 a month for five users, are separate from the individual free and low-cost plans. The largest Enterprise tier is described as limited to selected partners. Because the AI evaluates performance and coaching progress, solely automated decisions based on it need safeguards such as human review under the Data (Use and Access) Act 2025. Confirm data handling directly before a company-wide rollout.

• UK GDPR reworked by the Data (Use and Access) Act 2025
• ICO consulting on new automated decision-making guidance
• No works councils, but a right to request consultation

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