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US coaching and performance intelligence platform combining human coaching with AI support in the daily flow of work.
CoachHub AI features, pricing and GDPR (September 2026)
Berlin-based digital coaching platform with its own AIMY AI coaching product and data-driven impact measurement.
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Pricing: Contact for pricing
No published prices; quotes on request after a demo, as of September 2026.
What is CoachHub?
CoachHub is a Berlin-based digital coaching platform for large and midsize employers running leadership and employee coaching at scale, combining a global coach network with its own AI products, AIMY for standalone AI coaching and CoachHub Insights for real-time engagement data.
CoachHub is a digital coaching platform headquartered in Berlin, built for large and midsize employers that want to run leadership and employee coaching at a scale beyond a handful of executives. The company pairs a global coach network with its own software and states that coaching is available in more than 90 countries and over 80 languages. Pricing is available only on request.
CoachHub AI features and use cases
- Delivers standalone AI coaching sessionsAIMY is a standalone AI coaching product employees can use alone or alongside a human coach. This gives staff coaching access between scheduled sessions or where budget does not stretch to a human coach for everyone.
- Tracks engagement and behavior in real timeCoachHub Insights is the platform's HR dashboard and, according to the company, shows usage, satisfaction and progress on focus areas in real time, anonymized in the case of AIMY, while a separate AI matching algorithm pairs coachees with coaches. HR teams can catch early disengagement in a coaching cohort instead of finding out at the program's end.
- Measures program impact with data instead of surveys aloneThe platform ties coaching activity to measured behavior change over time rather than relying only on end-of-program survey scores. This lets an HR team justify renewing a coaching budget with tracked progress instead of anecdotal feedback.
What sets CoachHub apart
- Offers a standalone AI coaching product, AIMY, alongside its human coach network rather than AI as a support feature only.
- Coaching available in more than 90 countries and over 80 languages from one program, according to the vendor, aimed at multinational rollouts.
- Data hosted in Frankfurt, Germany, by default, with ISO 27001, ISO 27701, SOC 2 Type 2 and TISAX certification plus ISO 9001 and ISO 14001, while PCI DSS Level 1 applies only to the data centers used, according to the company.
Where CoachHub is strongest
Questions to ask before you buy CoachHub
Because CoachHub Insights ties real-time behavioral data to individual employees, a German works council has grounds to review it under the co-determination rights in Section 87(1) No. 6 BetrVG before rollout, especially any manager-facing dashboard. HR teams should also ask how AIMY-generated content is stored and whether a human coach reviews it. CoachHub states that data is hosted in Germany.
Using CoachHub in the EU: GDPR and AI Act
- Data locationGermany (according to the vendor). Hosting regions: Germany.
- Data processing agreementPublic, read it here (opens in a new tab). Subprocessor list (opens in a new tab).
- EU AI ActAI in this area can count as high-risk (Annex III) when it is used for hiring, promotion or performance decisions. The high-risk obligations apply from December 2, 2027 (Digital Omnibus). Our guide to the AI Act in HR
- Works councilIn Germany, software that can evaluate behavior or performance usually requires works council approval (§ 87 (1) no. 6 BetrVG).
General information with sources, not legal advice.
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Questions about CoachHub
Does CoachHub offer a free trial or free plan?
CoachHub does not publish a free plan or free trial. Pricing works by custom quote, and prospective customers need to contact the company directly for a proposal.
Where does CoachHub host data, and is that a fit for companies in Germany?
CoachHub states that data is hosted in Germany and holds ISO 27001, ISO 27701 and SOC 2 Type 2 certification, which supports use by employers in Germany and the wider EU. A German works council should still review any coaching dashboard visible to managers under its co-determination rights before rollout.
How many countries and languages does CoachHub support?
CoachHub states that coaching is available in more than 90 countries and over 80 languages, positioning it for multinational employers running one coaching program across several regions.
CoachHub update historyno updates yet
No changes recorded for CoachHub yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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