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CoachHub

Berlin-based digital coaching platform with its own AIMY AI coaching product and data-driven impact measurement.

★★★★★(0) Profile checked on 23 September 2026

What is CoachHub?

CoachHub is a digital coaching platform headquartered in Berlin, built for large and midsize employers that want to run leadership and employee coaching at a scale beyond a handful of executives. The company pairs a global coach network with its own software and states that coaching is available in more than 90 countries and over 80 languages, which fits multinational HR teams running one program across regions.

Two AI products anchor the platform. AIMY is a standalone AI coaching product employees can use alone or alongside a human coach, and CoachHub Insights captures behavioral data in real time to support what the company calls AI-driven orchestration of coaching, matching people to coaches and tracking engagement over time. An HR team might use this to watch how a leadership cohort progresses through a program, catch early disengagement, or justify renewing a coaching budget with measured behavior change rather than survey scores alone.

Because CoachHub Insights ties real-time behavioral data to individual employees, a German works council has grounds to review it under the co-determination rights in Section 87 of the Betriebsverfassungsgesetz before rollout, especially any manager-facing dashboard. HR teams should also ask how AIMY-generated content is stored and whether a human coach reviews it. CoachHub states that data is hosted in Germany and holds ISO 27001, ISO 27701 and SOC 2 Type 2 certification, supporting use in Germany and the wider EU. The platform suits large and larger midsize employers with a real development budget more than very small companies, and pricing is available only on request.

What the AI does

  • AIMY as a standalone AI coaching product
  • CoachHub Insights for real-time behavioral data
  • AI-assisted orchestration of coaching deployment

Where it fits best

🇩🇪 Germany🇬🇧 United Kingdom🇫🇷 France🇺🇸 United States Available internationally

Headquartered in Berlin, with coaching available in more than 80 languages and over 90 countries according to the website, and data hosting also in Germany according to the vendor.

Using it in Germany and the EU

  • Works councilSoftware that can evaluate behaviour or performance usually requires co-determination in Germany (§ 87 (1) no. 6 BetrVG).
  • Data hostingDE (according to the vendor). Ask for a data processing agreement (Art. 28 GDPR).
  • EU AI ActUsed for hiring, promotion or performance decisions, AI in this area can count as high-risk (Annex III).
General information with sources, not legal advice.

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Questions

Does CoachHub offer a free trial or free plan?

CoachHub does not publish a free plan or free trial. Pricing works by custom quote, and prospective customers need to contact the company directly for a proposal.

Where does CoachHub host data, and is that a fit for companies in Germany?

CoachHub states that data is hosted in Germany and holds ISO 27001, ISO 27701 and SOC 2 Type 2 certification, which supports use by employers in Germany and the wider EU. A German works council should still review any coaching dashboard visible to managers under its co-determination rights before rollout.

How many countries and languages does CoachHub support?

CoachHub states that coaching is available in more than 90 countries and over 80 languages, positioning it for multinational employers running one coaching program across several regions.

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