ai-toolfinder
ENDE
Submit a tool

Smartly AI features, pricing and GDPR (October 2026)

Advertising platform from Helsinki that generates ad creative with AI and manages campaigns across social and other channels.

MarketingPaid adsMarketing analytics
Contact for pricing
Pricing: Contact for pricing

Smartly does not publish prices, quotes follow a sales conversation; no pricing page when we checked in September 2026.

Visit website Write a review
Visit website

What is Smartly?

Smartly is an AI advertising platform from Helsinki for large brands and agencies that combines creative production and media buying across social and other channels, with AI that generates ad variants and optimizes spend.

Smartly bundles a Creative Suite for designing and scaling ads, a Media Suite for campaign management, an Intelligence Suite for insights and Brand Pulse for measurement. The company, founded in 2013 as Smartly.io Solutions Oy in Helsinki, shows brands such as Samsung, Spotify, Uber and TUI on its website. It runs on dedicated servers in Germany at Hetzner and on AWS in Europe.

Smartly AI features and use cases

  • Generates ad variantsIntelligent Creative produces and personalizes ad creative automatically across platforms, for example by product, audience or placement. Brand teams get many format variants without briefing each one.
  • Optimizes media spendThe Media Suite automates campaign management and shifts budget based on performance. Media buyers spend less time on manual bid and budget changes.
  • Reports across campaignsThe Intelligence Suite and Brand Pulse turn campaign data into insights and real-time brand lift measurement. Marketing leaders see what works across channels in one view.

What sets Smartly apart

  • Customer data is stored in Europe, on Hetzner servers in Germany and AWS European regions, with ISO/IEC 27001 certification.
  • Combines creative production and media buying in one platform instead of separate creative and ad tools.

Where Smartly is strongest

Finland Available internationally

Smartly is Smartly.io Solutions Oy from Helsinki and hosts customer data in Europe; it does not publish revenue by country.

Questions to ask before you buy Smartly

Smartly states that it typically does not act as a processor of personal data for customers, so clarify roles and data flows with the ad platforms you connect. Prices are not published and suit larger ad budgets.

Using Smartly in the EU: GDPR and AI Act

  • Data locationEU (according to the vendor). Hosting regions: Germany, EU.
  • Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR).
  • EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.

Smartly reviews

No reviews yet. Be the first to share how your team uses it.

Every review shows its verification level. We read each one before it goes live. How we check reviews

Questions about Smartly

Where does Smartly store data?

According to the security page, all customer data is stored in Europe, on servers in Germany operated by Hetzner and on AWS European regions.

Does Smartly publish prices?

No. Pricing is provided on request.

Which certifications does Smartly hold?

The security page lists ISO 27001 certification and compliance with GDPR and CCPA.

Smartly update historyno updates yet

No changes recorded for Smartly yet.

Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.

Alternatives to Smartly

Tools in the same category (Paid ads) with the most overlapping markets.

All 8 alternatives →

Compare Smartly with these alternatives →