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Advertising platform from Helsinki that generates ad creative with AI and manages campaigns across social and other channels.
Supermetrics AI features, pricing and GDPR (October 2026)
Marketing data platform from Helsinki that brings channel data into sheets, BI tools and AI assistants such as ChatGPT and Claude.
Flat feeFree trial
from €39 per month
Pricing details
According to the pricing page, Starter costs 39 euros, Growth 159 euros and Pro 399 euros per month billed annually (49, 199 and 499 euros monthly), Enterprise on request; 14-day free trial without a credit card; SSO in all plans. As of September 2026.
What is Supermetrics?
Supermetrics is a marketing data platform from Helsinki that pulls data from ad, analytics and social platforms into spreadsheets, BI tools, data warehouses and AI assistants, for marketing teams and agencies of any size.
Supermetrics connects marketing data sources to destinations such as Looker Studio, Google Sheets, Excel, Power BI and, as core destinations, ChatGPT, Claude and Microsoft Copilot. Enterprise adds data warehouse destinations and APIs. The company is based in Helsinki, reports more than 200,000 companies in 120 countries and processes customer data on AWS and Google Cloud servers in the EU.
Supermetrics AI features and use cases
- Brings data into AI assistantsSupermetrics sends live data from ad and analytics platforms to ChatGPT, Claude or Microsoft Copilot. Marketers can ask questions about campaign performance in the assistant they already use.
- Answers performance questionsThe Claude integration turns plain-language questions into executive-ready insights and recommendations based on connected marketing data. Reporting for leadership takes less manual work.
- Works in Supermetrics StudioEvery plan includes a monthly allowance of AI credits for Supermetrics Studio, from 4,000 in Starter to 18,000 in Pro. Teams can analyze data inside the platform within a predictable budget.
What sets Supermetrics apart
- Treats AI assistants such as ChatGPT, Claude and Copilot as data destinations next to Sheets and BI tools.
- SSO in all plans, EU data processing and a public DPA and sub-processor list.
Where Supermetrics is strongest
Finland Available internationally
Supermetrics is based in Helsinki and reports more than 200,000 companies in 120 countries as customers; it does not publish country shares.
Questions to ask before you buy Supermetrics
Plans limit users, data sources and accounts per source, so count them before choosing. When data flows into ChatGPT or Claude, the terms of those assistants apply as well. Sub-processors may process data outside the EU under standard contractual clauses.
Using Supermetrics in the EU: GDPR and AI Act
- Data locationEU (according to the vendor). Hosting regions: EU.
- Data processing agreementPublic, read it here (opens in a new tab). Subprocessor list (opens in a new tab).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
Supermetrics reviews
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Questions about Supermetrics
Where does Supermetrics process data?
According to the security page, on AWS and Google Cloud servers in the EU; some sub-processors may process data outside the EU under standard contractual clauses.
Is SSO included?
Yes. The pricing page lists single sign-on in all plans.
Can I test Supermetrics?
Yes. All plans come with a 14-day free trial without a credit card.
Supermetrics update historyno updates yet
No changes recorded for Supermetrics yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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