Sprout Social AI features and pricing (October 2026)

Sprout Social is a social media management platform from Chicago for companies from single social media managers to large teams. It plans and publishes posts, bundles messages and reviews in one inbox and adds the Trellis AI agent for analysis.

Sprout Social covers publishing and content planning, a consolidated Smart Inbox, review management, keyword and location monitoring and reports on profiles, posts and competitors. Premium Analytics, Listening and Employee Advocacy are add-ons from the Standard plan, and a separate influencer marketing platform is available without a Sprout plan. The Advanced plan adds the Sprout API and helpdesk integrations.

Sprout Social, Inc. is based in Chicago, has been in business since 2010 and reports more than 30,000 paying customers. Essentials suits one social media professional with up to five profiles, so no dedicated social team is required.

• Answers questions about social dataTrellis, the AI agent included in every plan, turns social data into answers and next steps, for example summaries of trends and competitor themes. Each seat gets 100 AI agent credits per month, so teams spend less time building reports by hand.
• Improves posts before publishingFrom the Professional plan, Enhance Post by AI Assist refines drafts so the copy fits the brand and the network. Optimal Send Times suggests when the audience is most active, which helps small teams publish with less trial and error.
• Drafts replies and reads sentimentIn the Advanced plan, Enhance Reply by AI Assist helps agents write answers in the Smart Inbox, and sentiment labels flag the tone of messages and reviews. Customer care teams see critical conversations sooner and answer more consistently.
• Groups public conversationsThe Listening add-on uses machine learning to group mentions into Smart Categories, scores sentiment and sends spike alerts when volume or mood changes. Marketing teams notice shifts in public opinion without reading every post.

• The trust center lists SOC 2 Type 2 audits and ISO/IEC 27001 and ISO/IEC 27701 certifications.
• Prices per seat are published for four plans, and AI agent credits are included in every plan at 100 per seat per month.
• SAML 2.0 single sign-on with just-in-time provisioning and IP restrictions for app and API access are documented on the security page.

Sprout Social, Inc. is headquartered in Chicago, and all components of the application are hosted in US data centers.

All application data is hosted in US regions of AWS, and transfers from Europe rely on the EU-U.S. Data Privacy Framework and standard contractual clauses. Listening, Premium Analytics and Employee Advocacy cost extra, and Trellis usage is limited by monthly credits. Team productivity reports in Advanced measure staff response work, so check employee monitoring rules before rollout.

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