Sprinklr AI features, pricing and GDPR (October 2026)

Sprinklr is enterprise software from a publicly traded vendor in New York. Its Social suite manages publishing, engagement, listening and reporting across more than 30 digital and social channels, and uses AI for recommendations, replies and compliance checks.

Sprinklr Social covers publishing and engagement, social listening, social advertising and employee advocacy in one platform, with role-based workflows, approvals and audit trails for organizations that run several brands and markets. It connects to CRM, digital asset management and content systems such as Salesforce, Microsoft Dynamics and Adobe Experience Manager. Sprinklr was founded in 2009 and also sells service, insights and marketing suites on the same platform. It reports more than 1,900 customers in 19 countries, with regional headquarters in London, Singapore and Dubai.

• Recommends what and when to postSprinklr AI suggests top-performing posts, publishing times, hashtags and tone, and can repurpose and personalize content by region, audience and channel. Global teams spend less time adapting the same message for each market.
• Sorts and answers incoming messagesAI categorizes messages by channel, sentiment and intent and proposes context-rich replies; responses can also be automated. Community teams handle larger volumes of comments and direct messages without reading every one first.
• Checks content before it goes liveAI flags violations, brand risks and non-compliant content before publication, and workflows can approve, escalate or block posts automatically. Governance teams keep control across markets without reviewing each post by hand.
• Analyzes conversations at scaleIn social listening, part of Sprinklr Insights, AI analyzes conversations across social and messaging channels in more than 100 languages to surface trending topics, sentiment shifts and competitor mentions. Marketing and research teams notice changes earlier.
• Answers questions about performanceSprinklr Copilot offers a conversational interface to the platform. The AI summarizes dashboards, explains anomalies and suggests next actions, so analysts and marketing managers spend less time digging through reports and can ask follow-up questions.

• AI+ Studio lets teams manage models, providers and prompts, and the platform can work with Sprinklr's own language models or a customer's own.
• Customer data is hosted in data centers in the United States and Europe; the location is set during contracting.
• Trust page lists SOC 1 Type II, SOC 2 Type II, PCI DSS and ISO/IEC 27001 certifications as well as FedRAMP authorization.
• Publishing, listening, advertising and customer service run on one platform, so social data can feed service teams.

Headquartered in New York and listed on the NYSE under the ticker CXM; the vendor reports more than 1,900 customers in 19 countries.

No prices are published, so request a quote and ask which AI functions each package includes. Hosting in the United States or Europe is chosen during contracting, and the vendor may still use affiliates elsewhere under Standard Contractual Clauses. For US operations, the vendor lists compliance with CCPA and CPRA; review the data processing terms and subprocessor list before connecting brand and customer channels.

No reviews yet. Be the first to share how your team uses it.

Every review shows its verification level. We read each one before it goes live. How we check reviews