Smartly alternatives: 8 tools compared (October 2026)

Supermetrics is a marketing data platform from Helsinki that pulls data from ad, analytics and social platforms into spreadsheets, BI tools, data warehouses and AI assistants, for marketing teams and agencies of any size.

Key functions

• Query marketing data directly in ChatGPT, Claude and Microsoft Copilot
• Plain-language questions with executive-ready insights and recommendations
• AI credits for Supermetrics Studio in all plans

Compared with Smartly

• Publishes a price (from €39 per month); Smartly quotes on request.
• Offers a free trial; we found none for Smartly.
• Targets companies under 50 employees, which Smartly does not.
• Different pricing model: flat fee instead of contact for pricing.

Check before buying: Plans limit users, data sources and accounts per source, so count them before choosing. When data flows into ChatGPT or Claude, the terms of those assistants apply as well. Sub-processors may process data outside the EU under standard contractual clauses.

AdCreative.ai is a generative AI tool from Paris for small businesses, e-commerce brands and agencies. It creates ad banners, ad copy, product photos and videos in brand style and predicts which creatives are likely to perform before budget is spent.

Key functions

• Generates ad creatives, ad copy, product photos and UGC-style videos
• Creative Scoring AI predicts creative performance before media spend
• Creative Insights AI analyzes connected ad accounts and detects ad fatigue

Compared with Smartly

• Publishes a price (from $39 per month); Smartly quotes on request.
• Offers a free trial; we found none for Smartly.
• Targets companies under 50 employees, which Smartly does not.
• Different pricing model: flat fee instead of contact for pricing.

Check before buying: The privacy policy places stored data on AWS servers in Ireland, while some subcontractors sit outside the EU. No certifications or published DPA were found when we checked in September 2026, so request both. Connecting Meta, Google or LinkedIn ad accounts grants access to campaign data. You remain responsible for rights to logos and designs in generated images.

Hightouch is a customer data platform that builds on the company's own data warehouse. Marketing and data teams build audiences, sync them to more than 300 tools and use AI agents to choose messages, channels and timing for each person.

Key functions

• AI Decisioning picks message, channel and timing per person from existing variants using reinforcement learning
• Content Assembly builds content from existing assets and brand guidelines
• Ad Studio creates and launches ads at scale from customer data

Compared with Smartly

• Different pricing model: usage-based instead of contact for pricing.
• Strongest elsewhere: United States.

Check before buying: Check which of the nine regions fits your data rules, because the region cannot be changed after the workspace exists. Hightouch relies on the EU-U.S. Data Privacy Framework for transfers, and its customer terms govern processing on your behalf, so ask for the data processing agreement and subprocessor list. For US audiences, review CCPA and state privacy duties. Prices are not public, so request a quote based on active syncs and sync frequency.

Anyword is an AI content platform from Keywee Inc. in New York. Marketing teams use it to generate copy for ads, email, social posts and blogs, and to see predicted performance scores for each variant before anything is published.

Key functions

• Data-driven Editor: generates copy variants for ads, social, email and blogs and scores them before publishing
• Blog Wizard for SEO-optimized blog posts in the company's brand voice
• Brand voice: central tone, audience and messaging guidelines applied to all content

Compared with Smartly

• Publishes a price (from $39 per month); Smartly quotes on request.
• Offers a free trial; we found none for Smartly.
• Different pricing model: flat fee instead of contact for pricing.

Check before buying: Check how the performance scores are built: the vendor ties them to its A/B test data, so ask which data matters for your channels and audience. Plans cap predictions and performance data rows, and SSO needs Enterprise. Anyword publishes a data processing agreement and lists SOC 2 and GDPR on its security page. US buyers should confirm that content and audience data stay within their own privacy rules, including state laws.

Demandbase is an account-based go-to-market platform for B2B sales and marketing teams. It combines account and buying group data, intent signals and advertising with AI features such as a chat assistant and agents to decide which accounts to approach next.

Key functions

• Demandbase AI Chat answers questions about accounts, opportunities and buying groups
• Mojo, a B2B marketing agent from the vendor, supports marketing workflows
• Agentbase agents optimize ad campaigns, summarize account activity and build audience segments

Compared with Smartly

• Different pricing model: per user instead of contact for pricing.
• Strongest elsewhere: United States.

Check before buying: Prices are not published: the vendor describes a platform fee plus a flat fee per user, so ask what the platform fee includes. The security policy names SOC 2 Type II and hosting on AWS and Google Cloud but no regions, so request the hosting location and the sub-processor list. Intent and contact data about people needs a lawful basis under GDPR in the EU; the DPA is published on the vendor site.

Helium 10 is software for brands and sellers on Amazon, Walmart and TikTok Shop, from small private label sellers to larger brands. It covers product and keyword research, listing creation, advertising and analytics, with an AI agent and an AI listing builder in the higher plans.

Key functions

• AI Listing Builder creates product listings linked to keyword research (Diamond and above)
• Helium AI agent analyzes business data, finds sales opportunities and optimizes listings
• Helium 10 MCP connects seller data to Claude, ChatGPT and other assistants (Diamond includes up to 1,000 calls)

Compared with Smartly

• Publishes a price (from $99 per month); Smartly quotes on request.
• Targets companies under 50 employees, which Smartly does not.
• Different pricing model: freemium instead of contact for pricing.

Check before buying: The AI agent and AI Listing Builder are only in Diamond and above, so compare the price step from Platinum. Helium 10 is built around US marketplaces; check coverage for Amazon Europe marketplaces you sell on. Security certifications and hosting details were not published on the pages we checked.

Madgicx is an advertising platform from Israel for e-commerce brands, small businesses and agencies that run Meta ads. It combines an AI ad agent, AI-generated creatives, creative analytics, automation rules, server-side tracking and cross-channel reporting.

Key functions

• AI Marketer audits Meta ad accounts daily and prepares one-click actions
• AI ad generator for feed, story and reel formats
• AI visual recognition labels creative elements in images and videos

Compared with Smartly

• Offers a free trial; we found none for Smartly.
• Targets companies under 50 employees, which Smartly does not.
• Different pricing model: usage-based instead of contact for pricing.

Check before buying: Madgicx shows no plan prices before sign-up because the amount depends on ad spend, so check the quote in the app during the 7-day trial. The terms define ad spend as all amounts in connected ad accounts, regardless of actual spend. Hosting location, certifications and a data processing agreement were not published when we checked in September 2026. Ask for them before sending server-side conversion data from your store.

Semrush is a search and marketing data platform, owned by Adobe since April 2026, that covers keyword research, rank tracking and competitor analysis and adds AI tools to track and improve brand visibility in AI search.

Key functions

• AI Visibility Toolkit measures brand visibility in AI answers at prompt level
• AI Brand Sentiment shows how AI platforms portray a brand
• Content Toolkit scores and optimizes copy in real time

Compared with Smartly

• Publishes a price (from €112.52 per month); Smartly quotes on request.
• Offers a free trial; we found none for Smartly.
• Targets companies under 50 employees, which Smartly does not.
• Different pricing model: flat fee instead of contact for pricing.

Check before buying: Extra users are billed as add-ons, so count seats before choosing a plan. Ask Adobe and Semrush about the roadmap and contract entity after the acquisition. Hosting regions and certifications were not listed on the pages we checked, so request the security documentation.