Smartly
Smartly is an AI advertising platform from Helsinki for large brands and agencies that combines creative production and media buying across social and other channels, with AI that generates ad variants and optimizes spend.
Key functions
- Intelligent Creative generates and personalizes ad creative
- Media Suite optimizes budgets and campaigns automatically
- Intelligence Suite provides insights across all campaigns
Compared with Madgicx
- Can store data in the EU; Madgicx states no EU option.
- Headquartered in Finland, Madgicx in Israel.
- Built for larger organizations than Madgicx's smallest customers.
Check before buying: Smartly states that it typically does not act as a processor of personal data for customers, so clarify roles and data flows with the ad platforms you connect. Prices are not published and suit larger ad budgets.







