From $59 per user/month · Free trial🇺🇸
AI platform for marketing teams with specialized agents, brand voice and workflows for copy and images.
Semrush AI features and pricing (October 2026)
SEO and marketing data platform owned by Adobe with AI visibility tracking in ChatGPT, Gemini and Perplexity.
Flat feeFree plan
from €112.52 per month
Pricing details
According to the pricing page (euro display), plans start at 112.52 euros per month billed annually, tiered by projects, keywords and prompts; free plan with one demo project, 7-day free trial, Enterprise with SSO on request. As of September 2026.
What is Semrush?
Semrush is a search and marketing data platform, owned by Adobe since April 2026, that covers keyword research, rank tracking and competitor analysis and adds AI tools to track and improve brand visibility in AI search.
Semrush offers toolkits for SEO, content, local marketing, advertising and social media, with plans tiered by monitored sites, tracked keywords and AI prompts. Adobe completed its acquisition of Semrush Holdings on April 28, 2026, and launched Adobe Brand Visibility in June 2026. Semrush Inc. is based in Boston, and Semrush CZ s.r.o. in Prague acts as the European contact.
Semrush AI features and use cases
- Tracks visibility in AI answersThe AI Visibility Toolkit tracks prompt-level visibility of a brand in Google, ChatGPT, Perplexity and Gemini and compares its AI market share with competitors. Marketing teams see whether AI assistants cite them.
- Monitors brand sentimentAI Brand Sentiment shows how a brand is described across AI platforms and search results. Communications teams can react to inaccurate or negative portrayals.
- Optimizes contentThe Content Toolkit scores drafts and suggests improvements in real time for search and AI readiness. Writers get concrete edits instead of general SEO advice.
- Brings data into chatsSemrush MCP and an official connector for Claude bring live SEO, market and visibility data into AI conversations. Analysts can query data without switching tools.
What sets Semrush apart
- Plans are priced by monitored sites, tracked keywords and daily AI prompts rather than by seat, with extra users as add-ons.
- Owned by Adobe since April 2026, with first joint products such as Adobe Brand Visibility.
Where Semrush is strongest
United States Available internationally
Semrush has its US headquarters in Boston and has been part of Adobe since April 2026.
Questions to ask before you buy Semrush
Extra users are billed as add-ons, so count seats before choosing a plan. Ask Adobe and Semrush about the roadmap and contract entity after the acquisition. Hosting regions and certifications were not listed on the pages we checked, so request the security documentation.
Semrush reviews
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Questions about Semrush
Is there a free plan?
Yes. A free plan includes one demo project with limited features, and paid plans can be tested for 7 days without a credit card.
Who owns Semrush?
Adobe completed its acquisition of Semrush Holdings on April 28, 2026.
Does Semrush track AI search?
Yes. Plans include tracking of daily prompts in ChatGPT, Perplexity and Gemini alongside Google Search.
Semrush update historyno updates yet
No changes recorded for Semrush yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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