Demandbase AI features and pricing (October 2026)

Demandbase is an account-based go-to-market platform for B2B sales and marketing teams. It combines account and buying group data, intent signals and advertising with AI features such as a chat assistant and agents to decide which accounts to approach next.

Demandbase, Inc. is based in San Francisco and sells modules for marketing, sales, advertising and data. Marketing teams identify in-market accounts and run programs, sales teams see which accounts and buying groups are active, and the advertising module targets named accounts. According to the pricing page, sales and marketing are sold together as one platform, while advertising and data can be bought as a starting point. The vendor names ISO/IEC 27001:2022 and SOC 2 Type II certifications and publishes a data processing agreement. Data and AI features are also reachable through an MCP connection.

• Asks questions about accountsDemandbase AI Chat lets sellers and marketers ask plain-language questions about accounts, opportunities and buying groups and get answers inside the platform. Teams spend less time searching several screens before deciding where to focus.
• Automates routine pipeline workThe vendor describes Agentbase as a set of AI agents that optimize ad campaigns, summarize account engagement for sellers and build audience segments. Marketing and sales operations hand over repetitive steps and review the results.
• Customizes campaign pagesAccording to the April 2026 announcement, a Site Customization Agent lets users refine landing pages for target accounts through a conversation. Marketing teams adapt pages to an account without a designer or developer request for every change.
• Brings account data into AI assistantsDemandbase MCP connects account, buying group and intent data to ChatGPT, Claude, Gemini, Microsoft Copilot and several sales tools. Sellers research accounts and stakeholders in the assistant they already use.

• Marketing, sales, advertising and data modules work on one shared set of account and buying group data, and sales and marketing are sold as one platform.
• Demandbase MCP exposes account, buying group and intent data inside ChatGPT, Claude, Gemini and Microsoft Copilot, and in tools such as Salesforce, Gong and Outreach.
• The AI principles state that customer data is not used to train LLMs or generative AI, and AI chat history is purged after 28 days.

Demandbase, Inc. is headquartered in San Francisco; the vendor also lists offices in Austin, London and India.

Prices are not published: the vendor describes a platform fee plus a flat fee per user, so ask what the platform fee includes. The security policy names SOC 2 Type II and hosting on AWS and Google Cloud but no regions, so request the hosting location and the sub-processor list. Intent and contact data about people needs a lawful basis under GDPR in the EU; the DPA is published on the vendor site.

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