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Toloka alternatives: 6 tools compared (October 2026)

Toloka: Training data for AI agents and language models from Amsterdam: expert network, agent trajectories, RL environments and red teaming. These 6 tools cover the same task (human feedback services). They are ranked by how many of Toloka's strongest markets they share, then by how complete their profile is.

Which Toloka alternative fits which situation

Closest matchAppen

Same task, and it ranks first in our similarity ranking, which also weighs shared strong markets and profile depth.

Small teamsKili Technology

Targets companies under 50 employees and offers a free trial.

Published priceLabel Studio

Lists a starting price: from $99 per month.

Large organizationsScale AI

Built for larger companies and names 4 security certificates.

Picked from our profile data, which we check against vendor pages. No vendor paid for a placement.

What Toloka does

Toloka supplies human-generated training and evaluation data for AI agents and large language models, drawing on a network of domain experts, for AI labs and companies building their own models.

  • Agent trajectory demonstrations and step-by-step evaluations for training AI agents
  • Virtual environments for reinforcement learning
  • Red teaming to test models for vulnerabilities

Toloka AI B.V. is registered in Amsterdam and works with contributors in more than 100 countries without naming a focus market.

Before you switch: Toloka publishes no price list, so define scope and quality targets for a quote. Clarify storage location, since the platform runs on Azure with several options. Check which contributors in which countries see your data and sign a data processing agreement with Toloka AI B.V.

The 6 closest alternatives in detail

Appen

Appen supplies training and evaluation data for AI models, from RLHF and red teaming to speech, multimodal and LiDAR annotation, for AI developers and large enterprises.

Key functions

  • RLHF, reasoning traces and red teaming for model builders
  • Annotation for speech (ASR, TTS), vision-language data and LiDAR
  • ADAP platform combines automation with human review

Compared with Toloka

  • Strongest elsewhere: Australia.

Check before buying: Appen publishes no prices, so define volume, languages and quality targets for a quote. Clarify where data is stored and which contributors in which countries will see it. Request a data processing agreement and the security documentation before sharing personal data such as voice recordings.

Kili Technology

Kili Technology is an annotation platform for building AI training datasets across images, video, text, documents, geospatial imagery and audio, with AI pre-labeling, quality control and optional labeling services.

Key functions

  • AI-assisted pre-annotation, with SAM 2 for images
  • Quality control and performance tracking for annotation teams
  • Annotation for image, video, text, OCR, geospatial data and audio in one tool

Compared with Toloka

  • Offers a free trial; we found none for Toloka.
  • Targets companies under 50 employees, which Toloka does not.
  • Strongest elsewhere: France.

Check before buying: Plans above the free tier are priced by seats and assets on request, so estimate volumes first. Clarify the hosting region, since the pricing page mentions specific cloud regions without naming them. SSO and on-premise deployment are Enterprise features. Sign a data processing agreement before labeling personal data.

Prolific

Prolific connects AI developers, researchers and companies with verified participants who provide human data, from preference judgments for model training to evaluations of AI agents and academic studies.

Key functions

  • Human feedback for preference tuning and safety evaluations of AI models
  • Domain experts such as healthcare and software engineering for demanding tasks
  • Evaluation of AI agents and models with representative participants

Compared with Toloka

  • Publishes a price; Toloka quotes on request.
  • Targets companies under 50 employees, which Toloka does not.
  • Different pricing model: usage-based instead of contact for pricing.
  • Names fewer security certificates: 1, Toloka 3.

Check before buying: Budget both participant rewards and the platform fee, which is 42.8 percent for companies. Specialized tasks need higher pay to attract qualified people. Avoid putting personal or confidential data into tasks unless your agreement covers it, and request the data processing terms.

Scale AI

Scale AI provides training data, human feedback and evaluations for companies that build AI models, and develops AI applications for large enterprises and government agencies.

Key functions

  • Data Engine delivers labeled training data and human feedback for model builders
  • Evaluation services and private leaderboards for model capabilities
  • GenAI Platform for enterprise AI applications

Compared with Toloka

  • Strongest elsewhere: United States.

Check before buying: Scale publishes no prices, so request a quote per project and clarify how contributor work is quality-checked. Clarify where data is stored and who among the global contributor network can see it. Request the SOC 2 report through the trust center and a data processing agreement before sharing personal data.

Arena (LMArena)

Arena is a public platform where people compare two anonymous AI answers and vote for the better one. The votes feed leaderboards that many teams consult when choosing a model.

Key functions

  • Anonymous side-by-side comparisons of two model answers with user votes
  • Leaderboards per category from text and WebDev to text-to-video
  • Pareto view of price versus performance per task

Compared with Toloka

  • Targets companies under 50 employees, which Toloka does not.
  • Strongest elsewhere: United States.

Check before buying: Anything typed into Arena may be published and shared with AI providers, according to its privacy policy, so staff must not enter company, customer or personal data. Crowd preferences favor style and tone and do not replace tests on your own tasks. Arena Intelligence is headquartered in the United States, and according to the privacy policy personal data may be transferred to the US or other countries.

Label Studio

Label Studio is an open-source data labeling tool for ML and AI teams that annotate text, images, audio, video and agent traces. HumanSignal, which maintains it, sells cloud and enterprise editions with automation and evaluation features.

Key functions

  • Pre-labeling through connected ML models (ML backend)
  • LLM-based pre-labeling, limited on Starter Cloud
  • LLM-as-a-judge evaluation with human review in the Enterprise edition

Compared with Toloka

  • Publishes a price (from $99 per month); Toloka quotes on request.
  • Targets companies under 50 employees, which Toloka does not.

Check before buying: The Community Edition has no compliance reporting and must be operated, updated and secured by your own team. Starter Cloud includes only limited LLM pre-labeling; SSO, full LLM-as-a-judge evaluation and on-premises deployment are Enterprise features. For the cloud editions, clarify hosting region and data processing terms before labeling personal data.

All 6 alternatives by buying criteria

Toloka alternatives by price, trial, hosting and security
ToolHeadquartersPricingFree trialEU dataSSOCompany size
Toloka (original)NetherlandsContact for pricingNot statedNot statedNot statedMidsize, Enterprise
AppenAustraliaContact for pricingNot statedNot statedNot statedEnterprise
Kili TechnologyFranceContact for pricingYesNot statedHigher plans onlySmall, Midsize, Enterprise
ProlificUnited KingdomUsage-basedNot statedNot statedNot statedSmall, Midsize, Enterprise
Scale AIUnited StatesContact for pricingNot statedNot statedNot statedEnterprise
Arena (LMArena)United StatesContact for pricingFree planNot statedNot statedSmall, Midsize, Enterprise
Label StudioNot statedfrom $99 per monthFree planNot statedHigher plans onlySmall, Midsize, Enterprise

Not stated means we found no statement on the vendor's site. Data as of each profile's last check.

The market around Toloka: 7 tools for this task

29 %
Publish a price (2/7)
29 %
Free plan (2/7)
14 %
Free trial (1/7)
0 %
EU hosting option (0/7)
43 %
Headquartered in Europe (3/7)
29 %
Single sign-on (2/7)

Toloka is among the tools that price on request. Most vendors in this category sell through demos and quotes, so ask two or three for an offer on the same scope before you compare.

Source: ai-toolfinder.com dataset, full profiles only.

Why teams look beyond Toloka

  • Toloka quotes prices on request. 1 of the alternatives below have a published pricing model.
  • Toloka lists no free plan or free trial in our data. 3 alternatives do.
  • Toloka does not target companies under 50 employees. 4 alternatives do.

Toloka and the top 3 alternatives at a glance

Open in the comparison tool →
Toloka compared with Appen, Kili Technology and Prolific
TolokaAppenKili TechnologyProlific
PricingContact for pricingContact for pricingContact for pricingUsage-based
Free planNot statedNot statedNot statedNo
Free trialNot statedNot statedYesNot stated
Data hostingNot statedNot statedNot statedNot stated
Strong inNetherlandsAustraliaFranceUnited Kingdom
Company sizeMidsize, EnterpriseEnterpriseSmall, Midsize, EnterpriseSmall, Midsize, Enterprise
CertificationsSOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701SOC 2, ISO/IEC 27001SOC 2 Type II, ISO/IEC 27001ISO/IEC 27001:2022

All 6 alternatives to Toloka

Contact for pricing🇦🇺

Listed Sydney-based provider of AI training data, RLHF, speech and multimodal data, with the ADAP platform and a global contributor network.

human feedback servicesdata labelingsynthetic data
Contact for pricing · Free plan🇺🇸

Public AI arena, formerly LMArena, that ranks models for text, code, vision, search, images and video from anonymous side-by-side votes.

arenasmodel leaderboardshuman feedback services
From $99 per month · Free planAvailable internationally

Open-source labeling tool for text, images, audio, video and agent traces, with commercial cloud and enterprise editions from HumanSignal.

data labelinghuman feedback servicesevals

Questions about Toloka alternatives

What is the best alternative to Toloka?

It depends on your country and company size. In our data, Appen, Kili Technology and Prolific share the most strong markets with Toloka, so they are the closest fit if you work where Toloka is strong. Filter the list by country and size to narrow it down.

Is there a free alternative to Toloka?

Kili Technology, Arena (LMArena) and Label Studio offer a free plan or a free trial according to the vendors. Check the limits of free plans before you rely on them for employee data.

Which Toloka alternatives can host data in the EU?

None of the listed alternatives states an EU hosting option in our data.

Which Toloka alternatives publish their prices?

Prolific and Label Studio show prices on their websites, for example Label Studio from $99 per month. The others quote after a demo.

Are there European alternatives to Toloka?

Kili Technology and Prolific are headquartered in Europe. A European seat does not guarantee EU hosting, so check the data processing agreement and the list of subprocessors.

Which Toloka alternatives support single sign-on?

Kili Technology and Label Studio support single sign-on according to the vendors. Some include it only in higher plans, see the table above.

Back to the Toloka profile →