Writer AI features and pricing (October 2026)

Writer is an enterprise AI platform for marketing and revenue teams. It runs agents that carry out multi-step content and campaign work, built on the vendor's own Palmyra language models and a company knowledge layer.

Writer centers on WRITER Agent, which carries out workflows from a plain description. Playbooks store repeatable processes, Routines run them on a schedule, and Connectors link systems such as Google Workspace, Microsoft 365, Slack, HubSpot, Snowflake and Gong. AI Studio provides governance, the Knowledge Graph holds company knowledge, and a voice and style layer enforces brand rules. The vendor builds its own Palmyra models. Headquarters are in San Francisco, with offices in New York, London, Chicago and Austin. The vendor was founded in 2020. The company offers its own models and a governance layer for enterprise use. Customers named by the vendor include KPMG, Clorox and Vanguard.

• Runs multi-step workflows with an agentWRITER Agent carries out tasks end to end from a description, for example turning one article into several formats or updating a campaign, and reaches business systems through connectors. Marketing teams hand repetitive production steps to the agent and keep the review.
• Turns proven work into PlaybooksAgents build Playbooks from natural language descriptions, and teams share approved versions in a library. Routines then run them on a schedule. Marketers repeat a good process across the team instead of rebuilding prompts for each task.
• Answers from company knowledgeThe Knowledge Graph links spreadsheets, documents and presentations and returns answers with source citations. According to the vendor, it scored highest on the RobustQA benchmark against seven vector approaches. Teams get answers grounded in their own material.
• Keeps copy on brandVoice and tone settings guide what agents write, so drafts follow the brand's style from the first version. Reviewers spend less time correcting wording and can focus on facts, claims and campaign fit.

• The vendor develops its own Palmyra language models rather than relying only on third-party models.
• Certifications listed on the security page include ISO/IEC 42001 for AI management alongside ISO/IEC 27001 and SOC 2 Type II.
• The vendor states a zero data retention approach and says it does not train models on customer inputs or outputs.

The vendor site lists its headquarters in San Francisco with further offices in New York, Chicago and Austin plus London, and its customer examples such as Vanguard and Clorox are US companies.

The pricing page shows no amounts, so request a quote for your seat count. Data hosting regions, DPA terms and subprocessors are not listed on the pages we reviewed in October 2026, and the vendor asks you to contact it. Clarify data residency and contract terms before connecting sources such as CRM or analytics data. Check disclosure rules for AI-written content in your markets.

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