Yotpo AI features and pricing (October 2026)

Yotpo is an ecommerce platform from a vendor with Israeli headquarters that offers customer reviews, loyalty and referral programs and an AI visibility product, mainly for online retailers and brands on platforms such as Shopify.

Yotpo has three core products: Reviews & UGC, Loyalty & Referrals and Discover, plus a bundle of Reviews and Loyalty. Reviews covers collection, on-site widgets, star ratings, Q&A, visual galleries from social media and syndication across domains and retailers. Loyalty runs points, referral and rewards programs. Integrations include Shopify, Salesforce Commerce, Adobe Commerce, BigCommerce and Klaviyo. Yotpo was founded in 2011, has offices in six cities including New York and Tel Aviv, and says more than 30,000 brands use it. Reviews and Loyalty are priced by monthly order volume.

• Summarizes reviews for shoppersAI Reviews Summary condenses many customer reviews into key insights, and Smart Filters finds frequently mentioned topics so shoppers can filter by them. Shoppers decide faster, and the pricing page lists the summary under the Premium plan.
• Sorts and highlights reviewsSmart Sorting puts the most important reviews first, and Review Highlights picks snippets from top reviews. Store teams no longer sort and pin reviews by hand. The pricing page lists AI-driven display features from the Pro plan.
• Helps shoppers write better reviewsAI tools prompt shoppers while they write a review, so the content becomes more useful for other buyers. Store teams collect richer reviews without moderating every submission by hand. The pricing page lists these tools from the Pro plan.
• Tracks visibility in AI answersDiscover measures how products appear in ChatGPT, Gemini, Claude and Perplexity, and three agents (Onsite, Content, Activation) work on site readiness, content and reviewer engagement. The vendor designs it for brands with annual GMV above $10M.

• Pricing scales with monthly order volume, and both Reviews & UGC and Loyalty & Referrals offer a free plan, according to the pricing page FAQ.
• Discover is a separate product for AI visibility, and a Yotpo Discover MCP lets users check citation performance from within Claude.
• Reviews can be syndicated across domains and to retailers in the Premium plan, so one review set can appear on several shops.

The privacy policy names Yotpo Ltd. with headquarters in Israel, Yotpo Inc. in the United States and offices in six cities; the vendor states data is kept in the US, Israel, the UK and the EU, among others.

Prices on the pricing page differ by product, plan and order volume, so calculate the total for your own monthly orders before comparing offers. Yotpo acts as data processor for customer data, and the privacy policy lists storage in the US, Israel, the UK, the EU, Australia and the Philippines. Check the Data Processing Addendum and transfer terms. Discover targets brands above $10M GMV and is priced individually.

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