Applied AI features and pricing (November 2026)

Applied is a UK recruiting platform for skills-based, bias-reduced hiring that combines automated AI screening, task-based skills assessments and a job description bias checker, and has been part of Phenom since February 2026.

Applied is an applicant tracking and hiring platform with a question library, structured interview scoring, interview scheduling and talent pool management, built around skills-based assessments rather than CV screening alone. Its AI layer includes automated application screening, the Applied SIFT scoring model, and a job description tool that flags biased wording. The product is aimed at recruiting and HR teams and is referenced by UK organizations including SSAFA, HarperCollins and Comic Relief. Applied began as a spin-out of the UK's Behavioural Insights Team. Phenom announced its acquisition in February 2026, and demo requests on beapplied.com now lead to Phenom's website.

• Pre-screens applications for skills fitThe AI Screener reviews incoming applications against the skills-based questions set for a role and scores responses before reviewers see a name, photo or CV. Recruiting teams receive a ranked shortlist instead of reading every application by hand, which the vendor states reduces time spent on initial review.
• Predicts on-the-job performance from skills tasksApplied SIFT scores candidates on structured, job-specific exercises and compares results against patterns linked to strong performance in similar roles. Hiring teams use the resulting ranking to decide who advances, working from evidence of what a candidate can do rather than where they studied or worked before.
• Rewrites job descriptions to remove biased languageThe Job Description Analytics Tool scans a draft job advertisement for wording that research links to a narrower applicant pool, such as gendered phrasing or unnecessary jargon, and suggests alternatives. HR teams can update a posting within minutes instead of relying on a manual style-guide review.
• Flags AI-generated answers in applicationsThe AI Detection feature scans written answers for signs they were generated by tools such as ChatGPT, so assessors can see which responses may not reflect a candidate's own work. The vendor states the model reaches over 99.8 percent accuracy across major language models.

• Scoring is anonymized by default: names, CVs and photos stay hidden from reviewers until the shortlist stage.
• The Job Description Analytics Tool checks postings for biased wording before publication rather than only after applications arrive.
• Applied began as a spin-out of the UK's Behavioural Insights Team, with hiring research as the original product focus.
• Part of Phenom since February 2026; the product keeps its own brand and login at beapplied.com, while demo requests go through Phenom.

Applied is headquartered in the UK, holds the UK's Cyber Essentials Plus certification, and lists reference customers SSAFA, HarperCollins and Comic Relief, all based in the UK.

Applied's privacy policy states that AWS hosts the applicant and hirer databases on servers, some of which are in the USA, so confirm the hosting location and transfer safeguards directly. Check which recruiting systems it needs to connect to; prices are not published and are quoted after a demo. Because Applied screens job applicants, it falls under the EU AI Act's high-risk category for recruitment, with obligations phasing in from December 2, 2027.

• UK GDPR reworked by the Data (Use and Access) Act 2025
• ICO consulting on new automated decision-making guidance
• No works councils, but a right to request consultation

All facts for this country →

No reviews yet. Be the first to share how your team uses it.

Every review shows its verification level. We read each one before it goes live. How we check reviews