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Crystal AI features and pricing (October 2026)
Personality AI from Nashville that predicts DISC profiles of business contacts and shows them on LinkedIn through a Chrome extension.
Per userFree plan
from $49 per user/month
Pricing details
Free plan that never expires. Premium including the Chrome extension at $49 per seat per month or $490 per year. Assessments from $99 per month, Buyer Profiles on request, API pay per call. As of October 2026.
What is Crystal?
Crystal is a personality data platform that predicts DISC personality profiles of business contacts and shows them in a Chrome extension on LinkedIn. Sales and account teams use it to prepare meetings and adapt their communication.
Crystal was founded in 2015 and is based in Nashville, Tennessee. Its software analyzes online data points with AI to estimate a person's motivations, communication style and behavioral traits, expressed in the DISC model. The free plan includes personality assessments and profile reading. Premium adds the Chrome extension for LinkedIn, profile publishing and guides. Crystal Predictions for sales covers 20 prospect profiles a month and meeting prep briefs, Crystal Assessments supports team evaluations, and an API offers personality data to other applications. Crystal integrates with Salesforce and HubSpot.
Crystal AI features and use cases
- Predicts a contact's personalityThe AI estimates a DISC profile from publicly available online information about a business professional. Reps get a hypothesis about how a contact prefers to communicate.
- Shows profiles on LinkedInThe Chrome extension displays the predicted profile while viewing a LinkedIn page. Preparation happens in the tool reps already use.
- Prepares meetingsMeeting prep briefs summarize motivations and communication tips for a prospect. Reps enter conversations with a plan for tone and approach.
What sets Crystal apart
- Predicts personality without the contact taking a test, based on online data.
- Uses the DISC model across sales, team assessments and an API.
- Free plan without time limit; the LinkedIn extension is part of Premium.
Where Crystal is strongest
United States Available internationally
Crystal is based in Nashville, Tennessee.
Questions to ask before you buy Crystal
Crystal creates personality profiles of people who have not agreed to it. In the EU and UK this is profiling under the GDPR and needs a legal basis and information for the data subjects, so have your data protection officer review it first. Treat predictions as hypotheses; the vendor does not publish accuracy figures on the pages we checked. Using Crystal Assessments on employees in Germany touches co-determination under Section 87(1) No. 6 BetrVG.
Crystal reviews
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Questions about Crystal
How does Crystal predict personality?
According to Crystal, its software analyzes online data points about a professional and estimates motivations, communication style and behavioral traits in the DISC model.
Is there a free plan?
Yes, a free plan that never expires. The Chrome extension for LinkedIn is part of Premium at $49 per month.
Does Crystal integrate with a CRM?
Crystal integrates with Salesforce and HubSpot.
Crystal update historyno updates yet
No changes recorded for Crystal yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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