Lavender overview and key facts (October 2026)

Lavender is an AI email coach for sales teams that analyzes emails as they are written and suggests improvements, and its agent Ora drafts sales emails. It works in Gmail and Outlook through a Chrome extension and with sales engagement platforms.

Lavender is operated by Sorter, Inc., a US company, and according to its privacy policy information may be stored in the United States. The Chrome extension scores email drafts and gives real-time coaching, based on what the vendor describes as billions of analyzed emails. Ora, an AI sales agent, writes emails and supports personalization, and the platform offers CRM enrichment. Lavender uses large language models and states that raw email content is not used to train the LLM and that, wherever possible, only abstracted data points are sent to it. On its homepage Lavender calls itself SOC 2 certified without naming the report type, and GDPR compliant.

• Coaches emails while you typeThe extension scores a draft and suggests changes to length, tone and structure in real time. Reps improve cold emails before sending instead of learning from missing replies.
• Writes sales emailsThe Ora agent drafts sales emails using patterns from large volumes of emails. Reps start from a strong draft and adjust it.
• Personalizes outreachRecommendations draw on historical email performance and prospect data. Messages fit the recipient better without extra research time.

• Focus on coaching the writer in real time, not only generating text.
• Works in Gmail, Outlook and sales engagement platforms.
• According to the vendor, wherever possible only abstracted data points, not raw email content, are sent for LLM processing.

Lavender is a US-based company and stores data in the United States according to its privacy policy.

The extension reads email drafts, which can contain personal data of prospects and colleagues; data is stored in the US according to the privacy policy, so request a DPA and check transfer safeguards. Prices were not visible during our check in September 2026, so ask for a quote for your team size.

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