From €7 per employee/month · Free trial🇩🇪🇺🇸
Berlin-based HR platform for onboarding, performance and learning with AI agents for manager coaching, HR workflows, policy questions and workforce analytics.
Masterplan AI features, pricing and GDPR (November 2026)
German corporate learning platform with video courses and the PACE AI coaching tool for putting learning into practice.
Contact for pricing
Pricing: Contact for pricing
No public price list; a free self-service product tour and a sales demo are available, with a quote following a conversation about company size and modules.
What is Masterplan?
Masterplan is a German corporate learning platform with a library of more than 11,000 video based learning elements for leadership and digital skills, paired with PACE, an AI coach that helps employees apply what they just learned.
Masterplan combines a content library covering leadership, digital transformation and compliance with custom learning paths, in-house produced video courses, short-form microlearning and an analytics dashboard on completion and engagement. The company, part of the Amadeus Fire Group, states more than 300 companies use the platform, including Otto Group, REWE and Volkswagen, and offers an AI fundamentals course for all employees that supports the AI literacy duty under the EU AI Act.
Masterplan AI features and use cases
- Coaches employees to apply what they learnedPACE is an AI coach that answers follow up questions about a course topic and prompts an employee to apply the concept in a real situation, instead of leaving practice to chance after a video ends.
- Assesses a company's AI readinessThe AI Health Check analyzes how prepared an organization is for AI adoption across teams and processes, giving L&D a starting point for a rollout plan instead of guessing where training is needed most.
- Teaches AI basics to all employeesAn AI fundamentals course walks employees through the opportunities, risks and practical use of AI at work. It helps companies meet the AI literacy duty under the EU AI Act with a structured course instead of a generic AI overview.
What sets Masterplan apart
- Holds TISAX certification, a standard mainly used in the German automotive and defense supply chain, alongside ISO 27001.
- Produces its own cinema-quality video courses in house (Masterplan Originals) rather than relying only on licensed third-party content.
- Part of the Amadeus Fire Group, which combines personnel services with further education brands such as COMCAVE.COLLEGE and GFN.
- Offers a self-service product tour to explore the platform before booking a sales demo.
Where Masterplan is strongest
Masterplan is headquartered and legally registered in Berlin, Germany, with named reference customers including Otto Group, REWE and Volkswagen, and holds TISAX certification, a security standard used mainly by suppliers to German automotive manufacturers.
Questions to ask before you buy Masterplan
Masterplan does not publish prices; a free self-service tour and a sales demo are available, but a quote requires a conversation about company size and modules. Because PACE coaching and the analytics dashboard can show how individual employees engage with training, a German entity should review Section 87 BetrVG co-determination, and any EU personal data needs a data processing agreement under Article 28 GDPR.
Using Masterplan in the EU: GDPR and AI Act
- Data locationNot published by the vendor.
- Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR).
- EU AI ActAI in this area can count as high-risk (Annex III) when it is used for hiring, promotion or performance decisions. The high-risk obligations apply from December 2, 2027 (Digital Omnibus). Our guide to the AI Act in HR
- Works councilIn Germany, software that can evaluate behavior or performance usually requires works council approval (§ 87 (1) no. 6 BetrVG).
General information with sources, not legal advice.
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Questions about Masterplan
Can I try Masterplan before buying?
Yes, a free self-service tour lets you click through the platform and content library on your own, separate from the option to book a personalized sales demo. No public pricing or standing free plan is listed.
What security certifications does Masterplan hold?
Masterplan states it holds ISO/IEC 27001 and TISAX certification, with data centers meeting Tier 3 or Tier 4 uptime standards, though the specific hosting country is not named on its security page.
Is Masterplan only for German companies?
Its customer base and interface focus on Germany, Austria and Switzerland, but content is available in up to 15 languages for international teams.
Masterplan update historyno updates yet
No changes recorded for Masterplan yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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