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AI training video platform founded in Denmark, now based in London and Budapest, with avatars and automatically generated AI assessments.
Synthesia AI features, pricing and GDPR (November 2026)
London-based platform for AI-generated training videos with AI avatars, voice synthesis and translation into over 160 languages.
FreemiumFree plan
from $18 per month
Pricing details
Basic is free (up to 10 minutes of video a month); Starter $18 per month billed yearly or $29 billed monthly; Creator $64 or $89 per month; Enterprise with SSO on request (as of September 2026).
What is Synthesia?
Synthesia is a London-based video generation platform built around AI avatars, letting HR and L&D teams turn a script into a training or communication video with synthesized speech instead of filming a presenter, and translate it into more than 160 languages.
Synthesia is a video generation platform built around AI avatars, headquartered in London. Instead of filming a person on camera, a script becomes a video presented by a digital avatar with synthesized speech, suiting HR and L&D teams producing a lot of training or communication video without a studio, a presenter, or reshoots whenever the content changes. The vendor states that over 50,000 companies and more than a million users work with the platform.
Synthesia AI features and use cases
- Turns a script into an avatar videoMore than 240 AI avatars paired with over 1,000 AI voices turn a written script into a finished video without filming anyone. A team refreshes a course video quickly when a policy changes since no presenter needs rebooking.
- Translates and dubs videos into other languagesAI video translation and dubbing adapts existing video into more than 160 languages. A compliance video gets produced once and localized into several languages without hiring voice actors for each one.
- Drafts narration from a topicAn AI script generator drafts the narration for a video from a topic or outline. A training team gets a first-draft script to edit instead of writing narration from a blank page.
What sets Synthesia apart
- More than 240 AI avatars and over 1,000 AI voices in one platform, a larger stated library than most competitors in this directory.
- Translation and dubbing into more than 160 languages from a single source video, aimed at global rollouts rather than one-language content.
- Offers a free plan with limited monthly minutes, unlike most enterprise-oriented tools in this directory that quote only on request.
Where Synthesia is strongest
Synthesia is headquartered in London and opened a dedicated US headquarters in New York; according to the company, the United States generates about half of total revenue, with the remainder split between Europe and Asia.
Questions to ask before you buy Synthesia
Synthesia stores customer data in the EU, in data centers in Ireland with backups in the AWS Frankfurt region, and is audited for SOC 2 Type II, ISO/IEC 27001 and ISO/IEC 42001. Single sign-on through SAML is limited to the Enterprise plan. Have someone review generated scripts and avatar footage for accuracy and likeness concerns before publishing.
Using Synthesia in the EU: GDPR and AI Act
- Data locationEU (according to the vendor). Hosting regions: EU.
- Data processing agreementPublic, read it here (opens in a new tab). Subprocessor list (opens in a new tab).
- EU AI ActAI in this area can count as high-risk (Annex III) when it is used for hiring, promotion or performance decisions. The high-risk obligations apply from December 2, 2027 (Digital Omnibus). Vendor statement: Synthesia states that its AI components are not high-risk AI systems under the EU AI Act when used as intended, according to its AI governance page as of September 2026.. Our guide to the AI Act in HR
General information with sources, not legal advice.
Rules for HR in the United States
- No federal employee privacy law, a state patchwork instead
- NYC requires bias audits for AI hiring tools
- Illinois bans discriminatory AI in employment decisions
General information with sources, not legal advice.
Rules for HR in the United Kingdom
- UK GDPR reworked by the Data (Use and Access) Act 2025
- ICO consulting on new automated decision-making guidance
- No works councils, but a right to request consultation
General information with sources, not legal advice.
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Questions about Synthesia
Does Synthesia have a free plan?
Yes. Synthesia offers a free plan with a limited number of video minutes per month and a smaller avatar selection, plus a free trial on its paid tiers.
How many languages does Synthesia support?
The platform supports translation and voice generation in more than 160 languages, alongside more than 240 AI avatars and over 1,000 AI voices, according to the vendor.
What other AI video features does Synthesia offer beyond avatars?
Synthesia also offers an AI script generator to draft narration, AI dubbing to adapt existing video into other languages, and newer additions such as interactive avatars and an AI screen recorder.
Synthesia update historyno updates yet
No changes recorded for Synthesia yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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