Wix AI features and pricing (October 2026)

Wix is a website builder for small businesses, freelancers and marketing teams that creates sites from a prompt and adds hosting, e-commerce, marketing tools and several AI agents in one platform. No technical team is needed.

Wix has offered its builder since 2006 and says it has more than 300 million users worldwide. The platform includes a drag-and-drop editor, thousands of templates, hosting, custom domains on paid plans, e-commerce and a marketing suite. Wix.com Ltd. is headquartered in Tel Aviv, Israel, and listed on Nasdaq under WIX. Its AI website builder is part of Wix Harmony and lets users move between AI generation and manual editing. On the US pricing page, paid plans run from $17.77 (Light) to $159.77 (Business Elite) per month, shown as yearly subscriptions paid up front.

• Creates a website from a promptUsers describe the business and the site they want, and the AI builder generates pages that they then refine with drag and drop. A small company gets a first version of its site without a designer.
• Assists with site tasks through an agentAria, the built-in AI agent, helps with design decisions, business questions and tasks during creation and management. Owners without web experience get guidance inside the editor.
• Writes text and creates imagesAI text, image, section and meta tag creators produce copy, visuals, layouts and SEO tags. Marketing staff fill pages faster and keep search basics in place.
• Supports marketing and customer contactAn AI email generator, a marketing agent and a front desk agent support campaigns and customer interactions. Small teams cover tasks for which they have no specialist.

• Headquartered in Israel, outside the US and European builder market.
• Free plan plus four paid tiers with published prices.
• Several AI agents for site building, marketing and customer contact in one platform.

Used worldwide without a documented country focus; headquartered in Tel Aviv, with more than 200 million users according to the company.

The privacy policy does not say where site and customer data are stored, so ask Wix for hosting locations and a data processing agreement if you collect personal data through forms or a shop. The prices on the US page are dollar amounts for yearly subscriptions paid up front; check price and billing for your country. AI texts should be reviewed before publishing, especially legal pages.

No reviews yet. Be the first to share how your team uses it.

Every review shows its verification level. We read each one before it goes live. How we check reviews