Wix: Tel Aviv-based website builder with prompt-based AI site creation, the AI agent Aria and AI tools for text, images, SEO and marketing. These 6 tools cover the same task (website builders). They are ranked by how many of Wix's strongest markets they share, then by how complete their profile is.
Picked from our profile data, which we check against vendor pages. No vendor paid for a placement.
What Wix does
Wix is a website builder for small businesses, freelancers and marketing teams that creates sites from a prompt and adds hosting, e-commerce, marketing tools and several AI agents in one platform. No technical team is needed.
AI website builder creates a site from a single prompt, refined with drag and drop
AI agent Aria helps with design, business questions and site tasks
AI tools for text, images, page sections, meta tags and emails
Used worldwide without a documented country focus; headquartered in Tel Aviv, with more than 200 million users according to the company. Starting price: from $17.77 per month.
Before you switch: The privacy policy does not say where site and customer data are stored, so ask Wix for hosting locations and a data processing agreement if you collect personal data through forms or a shop. The prices on the US page are dollar amounts for yearly subscriptions paid up front; check price and billing for your country. AI texts should be reviewed before publishing, especially legal pages.
Figma is a browser-based design tool where product, design and development teams create and test user interfaces together, with AI features for prototyping, image editing and routine design tasks.
Key functions
Figma Make builds prototypes and web apps from text prompts
Removes objects from images inside the design
Renames layers, adds interactions and rewrites text
Compared with Wix
Names 8 security certificates, Wix 0.
Different pricing model: per user instead of freemium.
Strongest elsewhere: United States.
Check before buying: Data is processed and stored in the United States according to the privacy policy, so review the public data processing addendum and subprocessor list. Single sign-on starts with the Organization plan. AI credits depend on the seat: full seats get 3,000 to 4,250 credits a month depending on the plan, Dev and Collab seats get 500.
Weglot translates company websites automatically and keeps the translations in sync as pages change, aimed at small and midsize businesses running sites on common content systems and shop platforms.
Key functions
AI translation translates websites automatically on all paid plans
Glossary rules control how the AI handles technical terms and brand names
Custom language model with GenAI credits on all paid plans
Compared with Wix
Can store data in the EU; Wix states no EU option.
Headquartered in France, Wix in Israel.
Different pricing model: flat fee instead of freemium.
Check before buying: Count the words on your site across all pages before choosing a plan, because plans cap translated words and languages. Single sign-on is only in the enterprise plan. Check whether legal pages such as terms and privacy notices should be translated by a person instead.
Framer is a website builder for designers, marketing teams and startups that combines a design canvas, CMS and hosting with an AI agent that generates and edits pages. It works for single freelancers as well as enterprise teams.
Key functions
AI agent creates editable pages, sections, copy and visuals in the project
Creates and populates CMS collections
Builds code components from a description
Compared with Wix
Headquartered in Netherlands, Wix in Israel.
Starts lower: from $10 per month, Wix from $17.77 per month.
Strongest elsewhere: Netherlands.
Check before buying: Framer is an EU company, but hosting runs on AWS with servers in the United States, so review the transfer terms in the trust center before collecting personal data through forms. AI features consume credits, so check how many your plan includes. Prices are per site, which adds up for several brands or campaigns.
Lovable is an AI app builder that creates full-stack web apps and websites from chat prompts and hosts them on its own cloud. Founders, product teams and business units use it to build prototypes and internal tools without a development team.
Key functions
Builds web apps and websites from chat prompts
Lovable Cloud hosting with data residency in the EU, US or Asia-Pacific
Automatic security scan at publish time
Compared with Wix
Can store data in the EU; Wix states no EU option.
Headquartered in Sweden, Wix in Israel.
Starts higher: from $25 per month, Wix from $17.77 per month.
Check before buying: On Free and Pro, workspace data can be used for model training unless you opt out in settings; Business and Enterprise exclude it by default. The processor in the DPA is a US entity, so review transfer terms and choose the EU region for EU personal data. The security page names no SOC 2 report or ISO 27001 certificate for Lovable itself, only that the platform supports SOC 2 and GDPR requirements, so ask for audit evidence. Generated apps need review by someone who understands security before they handle real data.
Spline is a browser-based 3D design tool for designers and web teams who build interactive 3D scenes for websites and apps, with AI generation of 3D objects, textures and media.
Key functions
Generates 3D objects with AI using credits
Generates textures with AI
Generates images and videos, with higher weekly limits on the Max plan
Compared with Wix
Names 2 security certificates, Wix 0.
Strongest elsewhere: United States.
Check before buying: AI features use monthly credits that differ by plan, so check how many generations your team needs. Security documentation and single sign-on are reserved for Enterprise; ask for the hosting region and a data processing agreement before storing client work.
IONOS MyWebsite is a website builder for small businesses and self-employed people in Germany that combines templates, hosting and a domain with AI tools for generating pages, text, images and SEO settings.
Key functions
AI website generator in all plans
AI text generator and AI text optimizer from the Plus plan
AI image generator from the Plus plan
Compared with Wix
Headquartered in Germany, Wix in Israel.
Different pricing model: flat fee instead of freemium.
Strongest elsewhere: Germany.
Check before buying: Note the difference between introductory and regular prices and the minimum term of 6 or 12 months. The AI text, image and SEO tools need at least the Plus plan. The product page does not state where sites are hosted, so ask IONOS if you need hosting in Germany. If you collect personal data through contact forms, sign the data processing agreement with IONOS. Review AI-generated text before publishing, especially legal pages.
All 6 alternatives by buying criteria
Wix alternatives by price, trial, hosting and security
It depends on your country and company size. In our data, Figma, Weglot and Framer share the most strong markets with Wix, so they are the closest fit if you work where Wix is strong. Filter the list by country and size to narrow it down.
Is there a free alternative to Wix?
Figma, Weglot, Framer, Lovable and Spline offer a free plan or a free trial according to the vendors. Check the limits of free plans before you rely on them for employee data.
Which Wix alternatives can host data in the EU?
Weglot and Lovable can store customer data in the EU, according to the vendors. Ask for the data processing agreement (Art. 28 GDPR) and the list of subprocessors.
Which Wix alternatives publish their prices?
Figma, Weglot, Framer, Lovable, Spline and IONOS MyWebsite show prices on their websites, for example Figma from $16 per user/month and Weglot from €15 per month. The others quote after a demo.
Are there European alternatives to Wix?
Weglot, Framer, Lovable and IONOS MyWebsite are headquartered in Europe. A European seat does not guarantee EU hosting, so check the data processing agreement and the list of subprocessors.
Which Wix alternatives support single sign-on?
Figma, Weglot, Framer, Lovable and Spline support single sign-on according to the vendors. Some include it only in higher plans, see the table above.