Bloomreach AI features and pricing (October 2026)

Bloomreach is a commerce platform for mid-size and large online retailers that combines product discovery with marketing automation. Its product search uses Loomi AI for search, recommendations and merchandising and adds a conversational shopping agent.

Bloomreach's product search, formerly sold as Discovery and now as Autonomous Search, covers site search, semantic search on first-party data, product recommendations and merchandising, and the Loomi Shopping Agent (formerly Clarity) adds conversational guidance; other modules cover email and customer engagement. Pricing combines a module fee with a usage fee on annual contracts, and Loomi AI is included in every package. The security page lists SOC 2 Type II and ISO 27001, 27017, 27018, 9001 and 22301, with details in a trust portal under NDA. The vendor names more than 1,400 brands as customers.

• Answers searches with intentLoomi AI search learns from shopper interactions, interprets intent and can explain why results rank as they do. Merchandisers see fewer failed searches and understand the ranking logic.
• Recommends and orders productsRecommendations draw on behavior and preferences, and automated merchandising reorders category pages based on how shoppers respond. Teams spend less time manually sorting products per category.
• Guides shoppers in a conversationThe Loomi Shopping Agent, formerly called Clarity, talks with shoppers on the website and gives personalized product guidance in real time. Stores can answer detailed product questions that a filter menu cannot handle.

• Combines product discovery and marketing automation on shared customer data from one vendor.
• Lists a broad set of ISO certifications plus SOC 2 Type II, with annual penetration tests per product.

Bloomreach, Inc. is a US company, and its Discovery product names more than 1,400 brands as users.

Usage-based fees depend on customers served, catalog size and events, so model costs for peak seasons. Ask where your data is hosted and for the data processing agreement, since hosting regions are not named on the public pages. Personalization relies on behavior data, so check consent handling.

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