Nosto AI features and pricing (October 2026)

Nosto is a commerce experience platform for mid-size and large online shops. It personalizes product recommendations, onsite search, category merchandising, content and email, with an AI agent that looks for improvement opportunities around the clock.

Nosto sells two modular suites: the Product Experience Cloud with personalized search, category merchandising, product recommendations, post-purchase upsell, dynamic bundles and personalized emails, and the Content Experience Cloud with A/B testing, content personalization, pop-ups and shoppable user-generated content. The company was founded in 2013, is headquartered in Helsinki and reports more than 1,500 brands as customers. Its legal center publishes the terms, a data processing addendum and subprocessor information.

• Recommends products per shopperRecommendation algorithms learn from browsing and purchase behavior and show each shopper the products they are most likely to buy, on product pages, in the cart and in emails. Merchandisers raise basket size without curating every slot by hand.
• Understands search intentAI search interprets what a shopper means, beyond plain keyword matching, and ranks results by relevance and personal affinity. Fewer searches end with no useful result.
• Finds and acts on opportunitiesThe Huginn AI agent runs continuously across search, merchandising, personalization and A/B tests, spots opportunities and automates the corresponding workflows. Ecommerce teams receive suggested changes and no longer have to search dashboards for them.

• AI capabilities are included in every module at no extra cost, according to the pricing page.
• Covers recommendations, search, merchandising, email and user-generated content from one vendor.

Nosto Solutions Oy is based in Helsinki, names more than 1,500 brands as customers and has offices in London, Paris, New York, Stockholm, Salzburg, Sydney and Berlin.

Personalization processes shopper behavior data, so align cookie consent and privacy notices with the modules you choose and review the data processing addendum in the legal center. The subprocessor list names Amazon Web Services in the United States and Australia for hosting and storage, so check the transfer basis for data from EU shoppers. Pricing grows with GMV and traffic; get a quote for your expected volume.

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