From $0.50 usage-based · Free plan🇺🇸
Hosted search API for shops and apps with AI ranking, NeuralSearch and recommendations, billed by requests.
Doofinder AI features, pricing and GDPR (October 2026)
AI site search plug-in for small and mid-size shops, with recommendations and an AI Assistant.
Flat feeFree trial
from €44 per month
Pricing details
Basic €44 per month billed annually (€49 monthly), up to 10,000 requests; Pro €134; Advanced €314; Enterprise by quote. AI Assistant from Pro at extra cost on request. Free trial without credit card. As of September 2026.
What is Doofinder?
Doofinder is AI site search for small and mid-size online shops that installs as a plug-in on Shopify, WooCommerce, Magento or BigCommerce. It adds recommendations, visual search, merchandising and a conversational AI Assistant.
All plans include AI search, voice search, synonyms, searchandising and promotional banners; higher plans add real-time AI alerts, multi-index search, personalization, visual search, category merchandising and longer analytics. Plans are priced by monthly search requests, from €44 per month billed annually. Doofinder, S.L. is based in Madrid and says more than 10,000 stores use the service. The privacy policy describes Doofinder as a data processor under the GDPR with a data processing agreement.
Doofinder AI features and use cases
- Finds products despite typos and vague queriesAI search interprets intent, handles typos and can search by image. Shoppers of small stores get results comparable to large retailers without the shop building its own search.
- Answers shoppers in a chatThe AI Assistant guides shoppers around the clock in a conversation and points them to suitable products. It is available from the Pro plan at extra cost and relieves small teams from routine product questions.
- Tags products and reports search trendsAI visual tagging assigns categories from product images, and AI insights show trending searches, demand patterns and high-converting queries. Shop owners see what customers look for and can adjust assortment and promotions.
What sets Doofinder apart
- Published monthly prices from €44 and a free trial without a credit card make it accessible to small shops.
- Plug-in installation on common shop systems such as Shopify, WooCommerce, Magento and BigCommerce.
Where Doofinder is strongest
Spain Available internationally
Doofinder, S.L. is headquartered in Madrid, Spain, and says more than 10,000 online stores use its search.
Questions to ask before you buy Doofinder
Estimate your monthly search requests, since plans are tiered by volume, and check which AI features your tier includes: visual search and personalization start with Advanced, and the AI Assistant costs extra. Ask for the data processing agreement and where data is hosted, as the privacy policy does not name a location.
Using Doofinder in the EU: GDPR and AI Act
- Data locationNot published by the vendor.
- Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
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Questions about Doofinder
What does Doofinder cost?
Basic costs €44 per month billed annually or €49 monthly, Pro €134 and Advanced €314 per month billed annually. Enterprise is priced on request.
Can I test Doofinder for free?
Yes. Doofinder offers a free trial without a credit card.
Is the AI Assistant included?
No. The AI Assistant is available for Pro, Advanced and Enterprise at a separate price on request.
Doofinder update historyno updates yet
No changes recorded for Doofinder yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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