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CRM for small and midsize sales teams with built-in calling, email and SMS plus Chloe, an AI agent that calls and qualifies leads.
HubSpot Sales Hub AI features, pricing and GDPR (October 2026)
Sales software on the HubSpot CRM with a free plan, AI deal scoring, a notetaker and conversation intelligence.
FreemiumFree plan
from $7 per user/month
Pricing details
According to the pricing page, a free plan covers up to 2 users; Starter costs $7 per seat per month billed annually ($20 monthly), Professional $90 ($100 monthly) plus a one-time $1,500 onboarding fee, Enterprise $150 plus $3,500 onboarding. AI features consume HubSpot Credits included with each plan. As of September 2026.
What is HubSpot Sales Hub?
HubSpot Sales Hub is the sales module of the HubSpot customer platform, aimed at small and midsize companies, with a free plan, deal pipelines, sequences and AI features that score deals and turn call notes into CRM updates.
Sales Hub adds pipelines, email sequences, meeting scheduling, quotes and reporting to the shared HubSpot CRM, which also carries marketing and service modules. HubSpot, based in Cambridge, Massachusetts, reports 306,000 customers worldwide. AI features run under the Breeze name and consume HubSpot Credits, which paid plans include in monthly allowances.
HubSpot Sales Hub AI features and use cases
- Prioritizes dealsDeal Scoring ranks open deals by their likelihood to close, and AI guided selling surfaces leads, deals and tasks in smart queues with daily summaries. Reps spend less time deciding what to work on next.
- Records and prepares meetingsHubSpot Notetaker captures meetings, prepares sellers with customer context beforehand and sends follow-up recordings afterward. Notes no longer depend on what a rep remembers to type in.
- Suggests next stepsDeal Progression reads call transcripts, emails and deal history to suggest CRM field updates, draft follow-ups and propose how to move the deal forward. The pipeline stays current with less manual entry.
- Coaches from callsConversation intelligence brings call content into the CRM and supports coaching based on call analysis, while AI forecasting projects the pipeline. Managers get a view of both conversations and expected revenue.
What sets HubSpot Sales Hub apart
- Free plan for up to two users and a Starter tier with published prices per seat, which suits small teams starting out.
- Accounts can be hosted in the EU (Germany), the US, Canada or Australia, and paid customers can migrate between regions.
Where HubSpot Sales Hub is strongest
United States Available internationally
HubSpot is headquartered in Cambridge, Massachusetts, and runs data centers in Virginia and Oregon.
Questions to ask before you buy HubSpot Sales Hub
Account region is assigned by IP location at sign-up, so choose the data center deliberately. Budget the one-time onboarding fees for Professional and Enterprise and the HubSpot Credits that AI features consume. Recording calls with the Notetaker needs consent from participants under US state laws and GDPR.
Using HubSpot Sales Hub in the EU: GDPR and AI Act
- Data locationMultiple regions, EU region available (according to the vendor). Hosting regions: Germany, United States, Canada, Australia.
- Data processing agreementPublic, read it here (opens in a new tab). Subprocessor list (opens in a new tab).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
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Questions about HubSpot Sales Hub
Can HubSpot data stay in the EU?
Yes. HubSpot hosts accounts on AWS in the EU (Germany) as well as the US, Canada and Australia. Paid customers can migrate an existing account to another region.
What do the AI features cost?
Breeze features use HubSpot Credits. Paid tiers include a monthly allowance, from 500 credits in Starter, and extra credits can be bought or used pay as you go.
How many users does the free plan cover?
According to the pricing page, the free plan covers up to two users and needs no credit card. More users require a paid plan, and Professional and Enterprise add a one-time onboarding fee.
HubSpot Sales Hub update historyno updates yet
No changes recorded for HubSpot Sales Hub yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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