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Pipedrive AI features and pricing (October 2026)

Pipeline CRM for small and midsize sales teams with an AI sales assistant, email drafting and win probability.

SalesCRM with AIForecasting
Per userFree trial

from €14 per user/month

Pricing details

According to the German pricing page, Lite costs 14 euros, Growth 39 euros, Premium 59 euros and Ultimate 79 euros per user per month billed annually; 14-day free trial without a credit card. As of September 2026.

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What is Pipedrive?

Pipedrive is a pipeline-focused CRM for small and midsize sales teams that tracks deals visually and adds an AI sales assistant, email drafting and summaries, and win probability estimates.

Pipedrive organizes deals in visual pipeline stages and covers contacts, activities, email sync, reporting and an app marketplace. The company was founded in Estonia in 2010, is now headquartered in New York with offices in cities such as Tallinn, London, Lisbon and Berlin, and is backed by Vista Equity Partners. It states that more than 100,000 companies use the CRM.

Pipedrive AI features and use cases

  • Answers questions about sales dataThe Sales Assistant surfaces insights and patterns from pipeline data and answers questions about it, with performance-based tips and AI notifications. Sales managers see trends without building reports first.
  • Drafts and summarizes emailThe AI email generator writes sales emails from custom prompts, and the summarizer condenses long email threads with one click. Reps reply faster and catch up on deals they take over.
  • Estimates win probabilityPipedrive predicts the probability of winning a deal from its data. Teams can use these estimates to decide where to spend follow-up time and to sanity-check the forecast.

What sets Pipedrive apart

  • Published euro prices per user from the Lite plan, with AI reporting included from Lite and AI email tools from Growth.
  • Trust Center lists ISO/IEC 27001:2022, ISO/IEC 27701 and SOC 2 Type II, and names Anthropic as a sub-processor for AI features.

Where Pipedrive is strongest

United States Available internationally

Pipedrive was founded in Estonia, is headquartered in New York and has locations in eight countries; it does not publish revenue by country.

Questions to ask before you buy Pipedrive

Ask where your account data is stored, since the Trust Center names AWS but no region. The privacy documentation states that Gmail data from email sync may be used for AI email features when enabled, so review this setting before connecting mailboxes. No free plan exists, only a 14-day trial.

Pipedrive reviews

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Questions about Pipedrive

Does Pipedrive have a free plan?

No. All plans can be tested for 14 days without a credit card, after which a paid plan is needed.

Which plan includes the AI email tools?

According to the German pricing page, AI-supported reporting is included from Lite and AI email tools from Growth, with more AI assistance in Premium and above.

Which certifications does Pipedrive hold?

The Trust Center lists ISO/IEC 27001:2022, ISO/IEC 27701 and SOC 2 Type 2 reports as well as SOC 3.

Pipedrive update historyno updates yet

No changes recorded for Pipedrive yet.

Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.

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