Sapia.ai AI features, pricing and GDPR (November 2026)

Sapia.ai is an Australian recruitment platform that runs structured, text-based chat interviews scored by AI instead of live video or phone screens. It is aimed at large employers running high-volume, high-turnover hiring who want a standardized first assessment stage for every applicant.

Sapia.ai was founded in Australia and rebranded from its original name, PredictiveHire, under CEO Barbara Hyman. The platform centers on a text-based AI Chat Interview, supported by a Job Analysis Studio that builds structured interview questions from a role's defined competencies, a Talent Intelligence Assistant that helps recruiters review scored responses, and a Discover Insights analytics dashboard.

Business directories put the team at roughly 60 people working across Australia, the UK and the US. Reference customers named on the Sapia.ai site include David Jones and Woolworths in Australia and Holland & Barrett in the UK.

• Runs the structured chat interviewCandidates answer around five text-based questions built from the role's competencies instead of a live call. The AI evaluates the written responses for personality traits, behavior and cognitive ability, giving recruiters a scored, structured first-stage assessment for every applicant.
• Builds interviews from role competenciesThe Job Analysis Studio turns a defined set of role competencies into the specific questions the chat interview will ask. This gives recruiting teams a repeatable way to create a new structured interview whenever a role opens, without writing questions from scratch each time.
• Helps recruiters review scored candidatesThe Talent Intelligence Assistant surfaces candidate scores and answer summaries for recruiters working through a shortlist. It reduces the time spent reading full transcripts by pulling out what the AI flagged as most relevant to the role.
• Gives candidates their own feedbackAfter completing the chat interview, candidates receive personalized insights about their own responses and traits. This gives applicants something in return for their time even when they are not shortlisted, rather than the silence common after an online application.
• Tracks hiring metrics in real timeDiscover Insights turns interview and hiring data into a live analytics dashboard for the recruiting team. It gives HR leaders visibility into stage-by-stage metrics without waiting for a manually assembled report.

• The chat interview is text-based rather than video, so candidates type answers instead of recording themselves on camera.
• Supports the structured chat interview in 9 languages, including German, French and Spanish, alongside English.
• Priced per hire rather than per seat or per interview, aimed at organizations hiring 500 or more people a year.
• Holds ISO/IEC 42001 certification for AI management alongside ISO 27001-family information security certifications and SOC 2 Type 2.

Named reference customers include David Jones, Woolworths and Qantas in Australia, and Holland & Barrett, BT Group, Costa Coffee and Openreach in the UK, evidenced on the vendor's own site.

Confirm what the Job Analysis Studio needs from you to build a role-specific interview. Pricing is per hire and aimed at organizations hiring 500 or more people a year, so model it against your expected volume. In Australia, businesses must disclose from December 10, 2026, which kinds of decisions they make through automated means and the personal information used. Because the chat interview scores candidates, UK teams that reject on the score alone need safeguards such as human review under the Data (Use and Access) Act 2025.

• Employee records are largely exempt from the Privacy Act
• Fair Work Act requires consultation on major workplace change

All facts for this country →

• UK GDPR reworked by the Data (Use and Access) Act 2025
• ICO consulting on new automated decision-making guidance
• No works councils, but a right to request consultation

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