Similarweb AI features and pricing (October 2026)

Similarweb is a digital market intelligence platform that estimates traffic and engagement for websites, apps and search. Marketing, SEO, sales and research teams use it to benchmark competitors, research keywords and track brand visibility in AI search.

Similarweb sells several products: Web Intelligence for traffic, engagement and marketing channel analysis, SEO and AEO tools for keywords, rank tracking and AI brand visibility, ad intelligence, plus App, Retail, Sales and Stock Intelligence. Data is available in the web app, through APIs, data feeds and an MCP server.

Similarweb Ltd. is an Israeli company listed on the New York Stock Exchange (ticker SMWB) with more than 1,000 employees; the pricing page mentions over 10,000 customers. Self-service plans work for a single marketer or small team, while enterprise packages with SSO and custom data feeds are sold through the sales team.

• Answers market questions in plain languageAI Studio lets users ask business questions in plain language and answers from Similarweb's traffic, keyword, app and retail datasets. It can also produce Deep Research reports and build dashboards from a description, so analysts spend less time assembling data by hand.
• Plans SEO content against competitorsThe AI SEO Strategy Agent benchmarks a site against competitors, runs a keyword gap analysis and proposes a prioritized content plan. SEO teams get a starting plan based on market data rather than guesswork.
• Explains spikes in demandThe AI Trend Analyzer connects shifts in search behavior with real-world events, consumer trends and market changes. Marketing teams see why interest in a topic rose and can adjust campaigns sooner.
• Prepares sales meetings and outreachThe AI Meeting Prep Agent writes a briefing with digital signals and talking points for a target account, and the AI Outreach Agent drafts account-specific messages. Sales reps spend less time researching before each call.

• Shows estimated traffic figures for third-party websites and apps, so competitor benchmarks work without access to their analytics accounts.
• Self-service plans have public monthly prices; SSO, custom data feeds and extended history are part of business packages sold through sales.
• Holds SOC 2 Type II and ISO 27001 according to its privacy and security page.

Similarweb Ltd. is an Israeli company based in Givatayim and listed on the New York Stock Exchange. It has offices in the US, Europe, Latin America and Asia.

Decide which datasets you need, because Web, App, Retail, Sales and Stock Intelligence are sold as separate products. The pricing page lists up to 37 months of history and country-level insights as options for business packages, so check them against your markets. AI Studio uses consumption-based credit pricing. The hosting region was not published on the pages we checked in September 2026; ask for it together with the DPA.

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