Optimove AI features and pricing (October 2026)

Optimove is a marketing platform from an Israeli vendor that brings customer data, multichannel campaign management and AI agents together. Marketing and CRM teams use it to choose audiences, offers and messages and to run journeys across email, SMS, push and WhatsApp.

Optimove Orchestrate combines unified customer profiles, predictive segmentation, journey building, attribution and analytics with channels including email, SMS, mobile and web push, WhatsApp and web advertising. It lists more than 40 integrations, for example Salesforce Marketing Cloud, Braze, Klaviyo and Twilio, plus an API and developer hub. The vendor, founded in 2012 and headquartered in Tel Aviv, reports more than 500 employees and serves industries such as iGaming, retail, financial services and travel. The interface is available in English, Portuguese and Spanish.

• Decides what each customer receivesAudience, journey, offer, content and send-time decisioning agents score customers by their likelihood to act and pick the next best campaign, promotion, message and moment. Marketers spend less time building segments and rules by hand and test more variants.
• Surfaces campaign insightsThe Insights Agent and the Content Intelligence Agent review customer data and track how customers respond to tone, promotion type and product category. Teams get recommendations without waiting for an analyst to build a report.
• Drafts emails and push messagesThe Template Creation Agent generates email and push notification templates, and the QA Agent checks campaign content against brand and compliance standards. Small teams can produce and review more assets before a send.
• Answers requests in plain languageOptiGenie is a conversational agent inside the platform, described by the vendor as the shortest path from an idea to getting it done. Marketers can ask for tasks in plain language instead of navigating several screens.

• Pricing is based on usage indicators such as data volume and active customer profiles, and the vendor states there is no per-seat charge.
• Five decisioning agents cover audience, journey, offer, content and send time, which suits teams that run many recurring campaigns.
• Industry pages target iGaming, online trading, retail and travel, so the positioning leans toward high-volume consumer marketing.

Headquartered in Tel Aviv, Israel, with offices in New York, London, Dundee, São Paulo and Tallinn; the vendor states it serves more than 1,200 brands worldwide.

The pages we checked in October 2026 show no prices, hosting regions or DPA terms, so request them in writing and review the sub-processor list at the vendor's trust center. Email, SMS and WhatsApp campaigns need documented consent under rules such as the TCPA in the US and ePrivacy rules in the EU. Check how AI decisioning uses customer profiles before you switch it on.

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