Klaviyo AI features, pricing and GDPR (October 2026)

Klaviyo is a marketing CRM for consumer brands and online shops that runs email, SMS, push and WhatsApp campaigns on its own customer data and uses AI for predictions, segments, send times and automated customer service.

Klaviyo combines customer data, marketing automation, analytics and customer service in one platform. The company is headquartered in Boston, has offices in cities such as London, Dublin and Paris and reports more than 205,000 customer companies in over 100 countries. Data can be stored in the EU or the US, and a free plan covers small lists.

• Predicts customer valuePredictive analytics estimate each customer's lifetime value, churn risk and likely next purchase from shop data. Marketers target win-back and loyalty campaigns at the right people.
• Builds segments and copySegments AI creates audiences from a plain description, and Email AI and SMS AI write copy and subject lines. Campaigns take less time to set up.
• Picks the send timePersonalized send time and channel affinity choose when and on which channel each customer is contacted. Messages reach people when they tend to engage.
• Answers customer questionsThe Customer Agent handles service requests such as order tracking around the clock and learns from interactions; the vendor states it answers 65 percent of questions on its own. Service teams handle fewer routine tickets.

• Built around its own customer data platform for B2C brands, with email, SMS, push, WhatsApp and service in one tool.
• Data storage in the EU or the US, with SOC 2 Type II, ISO/IEC 27001 and ISO/IEC 27017 listed on the website.

Klaviyo is headquartered in Boston and reports more than 205,000 customer companies in over 100 countries.

Klaviyo targets B2C brands; B2B teams with long sales cycles may find a CRM-based tool a better fit. Paid prices depend on active profiles, so model growth of your list. Check consent rules for email and SMS marketing in each target market.

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