Mailchimp AI features and pricing (October 2026)

Mailchimp is an email and marketing automation service owned by Intuit, aimed at small and midsize businesses, with a free plan for small lists and AI tools for writing, send timing, predictions and revenue analysis.

Mailchimp covers email campaigns, automated flows, landing pages, forms, segmentation and reporting, with SMS as a regional add-on. It is operated by The Rocket Science Group LLC, part of Intuit, with EU customers billed through Intuit Ireland Software Limited. Infrastructure runs in data centers in the United States, and Mailchimp holds ISO/IEC 27001 certification and SOC 2 reports.

• Explains what drives revenueAnalytics AI, available in Standard and Premium, shows which campaigns and automations generate revenue and explains the reasons. Small teams understand results without an analyst.
• Writes in the editorInline AI writing drafts, rewrites and tightens text directly in the email editor, and pre-built flows come with AI-generated email content. Newsletters and automations are ready faster.
• Times the sendSend time optimization uses past click behavior to recommend when to send, and send day optimization suggests suitable days. More recipients see the email when they tend to engage.
• Predicts behaviorPredictive attributes forecast how customers are likely to behave, so offers and recommendations can be targeted. Promotions reach fewer uninterested contacts.

• Free plan for up to 250 contacts and low entry prices aimed at small businesses.
• Connectors for ChatGPT, Claude, Perplexity, Codex and Google Workspace bring Mailchimp into AI assistants, available in the Standard and Premium plans.

Mailchimp belongs to the US group Intuit; the contracting entity is The Rocket Science Group LLC, and data centers are in the US.

Data is hosted in the US, and transfers rely on the EU-US Data Privacy Framework, so review this with your data protection officer. Entry prices are introductory offers for 12 months and rise with contact count.

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