Brevo AI features, pricing and GDPR (October 2026)

Brevo, formerly Sendinblue, is a marketing and CRM platform from Paris for businesses from solo founders to enterprises. It sends email, SMS and WhatsApp campaigns and transactional messages, and adds AI for copy, send times and segments.

Brevo covers email campaigns with a drag-and-drop editor, marketing automation, transactional messages via SMTP relay and API, SMS, WhatsApp, web and mobile push, live chat, chatbots and phone. A sales module adds pipelines and deal tracking, and larger plans include a loyalty engine, mobile wallet passes and custom data objects. More than 150 integrations connect tools such as Shopify, WordPress and Stripe.

Sendinblue SAS in Paris was founded in 2012, and the German subsidiary Brevo GmbH sits in Berlin. The vendor reports more than 600,000 businesses as users. The free plan works for individuals without a marketing department.

• Drafts subject lines and email copyFrom the Starter plan, the AI Content Generator writes subject lines and email text and adjusts the tone of existing drafts. Small teams without a copywriter produce newsletters, promotions and automated emails with less writing effort.
• Picks the best send timeFrom the Standard plan, AI send time optimization delivers each email at the moment the individual contact is most likely to engage. Marketers stop guessing one send time for the whole list.
• Suggests target segmentsIn the Professional plan, Aura AI proposes audiences based on contact behavior and attributes. Marketing teams build targeted segments for campaigns and automations faster and spend less time combining filters by hand.
• Answers questions about campaign dataThe AI data analyst in the Professional plan lets users ask questions in plain language and returns answers from their Brevo data in real time. Teams get figures without building a report first.

• A permanent free plan allows up to 300 emails per day, and paid plans are priced by monthly email volume rather than per user.
• According to the DPA, customer data is hosted with OVH in France and Google Cloud in Belgium.
• The DPA and the sub-processor list are published as part of the terms of use, and the security page cites ISO/IEC 27001:2022 certification.

Brevo belongs to Sendinblue SAS, headquartered in Paris, and according to its DPA customer data is hosted with OVH in France and Google Cloud in Belgium.

Data is hosted in France and Belgium, and the DPA is part of the published terms. AI features pass inputs and outputs to third-party AI providers listed as sub-processors, so review that list before enabling them. Prices rise with email volume, SSO requires Enterprise, and the free plan can send only after Brevo approves the account.

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