Attio AI features and pricing (October 2026)

Attio is a CRM from a London-based vendor for startups and growing sales and revenue teams. It combines a flexible data model, email and call capture, sequences and workflows with AI agents that research accounts, summarize calls and suggest record updates.

Attio lets teams build their own objects, lists and attributes on top of synced email and calendar data, automatic enrichment and a context layer called Universal Context that ties emails, calls and product data to records. Further modules cover Call Intelligence for Zoom, Google Meet and Microsoft Teams, reporting and forecasts, workflows, email sequences, an app marketplace, an MCP server and a developer platform.

Plans run from a free tier for up to three seats to Enterprise, so small teams can start without a dedicated RevOps function. Customers outside the US contract with Attio Limited in London. The vendor reports more than 30,000 customers.

• Prepares meetings and follow-upsAsk Attio draws on CRM records, emails, call transcripts and product usage signals to answer questions, write meeting briefs, call recaps and follow-up emails, and suggest deal updates. Suggestions need a person's approval before they run, and the agent respects existing permissions.
• Records and summarizes callsCall Intelligence records and transcribes calls in Zoom, Google Meet and Microsoft Teams, with transcription in more than 100 languages. It summarizes the conversation, picks out buying signals and objections and links the results to the right CRM record, so reps spend less time on notes.
• Researches accounts on the webWeb Agent reads the open web to answer questions a team defines, such as recent funding rounds or executive changes. It writes sourced answers as attributes on account records, where they can be filtered, segmented and used to trigger workflows.

• Prices are published per user and month, with a free plan for up to three seats and a 14-day trial of the Pro plan.
• AI usage runs on monthly seat and workspace credits that differ by plan; extra workspace credits are sold in packages.
• The DPA with its subprocessor list is public and names Google Cloud as hosting provider and OpenAI and Anthropic as model providers.

Attio Limited, based in London, is the contracting party for all customers outside the US. US customers contract with Attio Inc., and the product is sold internationally.

Check where your data will sit: the DPA names Google Cloud as host and lists US subprocessors under Standard Contractual Clauses, but we found no fixed hosting region. Plan for AI credits, since heavy use of agents may need extra workspace credits. Single sign-on with SAML is part of Enterprise. If you record calls with Call Intelligence, UK GDPR requires a lawful basis and information for all participants.

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