Attio alternatives: 12 tools compared (October 2026)

Jiminny is conversation and revenue intelligence software from a UK vendor for sales teams. It records and transcribes calls and video meetings, summarizes them with AI, syncs notes to the CRM and gives managers coaching and pipeline insights.

Key functions

• AI Notetaker records, transcribes and summarizes conversations
• Ask Anything answers questions about a call or a whole deal
• Automatic CRM updates and activity type detection (Scale tier)

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Single sign-on in all plans; at Attio only in higher plans.
• Strong in the same markets as Attio: United Kingdom.

Check before buying: Jiminny quotes prices on request, so ask which seat types each tier includes and which features are still marked coming soon, such as AI call scoring. Confirm processing locations in the data processing addendum, because the privacy notice also names the US and Ireland. Call recording needs consent under UK GDPR and local law, and any rep-level scoring should be agreed with employee representatives.

Brevo, formerly Sendinblue, is a marketing and CRM platform from Paris for businesses from solo founders to enterprises. It sends email, SMS and WhatsApp campaigns and transactional messages, and adds AI for copy, send times and segments.

Key functions

• AI Content Generator drafts subject lines and email copy (from Starter)
• AI send time optimization for each contact (from Standard)
• Aura AI suggests segments and answers data questions in plain language (Professional)

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Different pricing model: freemium instead of per user.
• Strongest elsewhere: France.

Check before buying: Data is hosted in France and Belgium, and the DPA is part of the published terms. AI features pass inputs and outputs to third-party AI providers listed as sub-processors, so review that list before enabling them. Prices rise with email volume, SSO requires Enterprise, and the free plan can send only after Brevo approves the account.

Close is a CRM for small and midsize businesses whose sales teams sell by phone and email. It builds calling, email, SMS and workflows into the CRM and includes Chloe, an AI agent that calls leads, takes notes and updates records.

Key functions

• Chloe calls leads, qualifies them, books meetings and logs the call (in English)
• Notetaker records, transcribes and summarizes calls and Zoom, Teams or Meet meetings
• Lead summaries and suggested actions for stalled or at-risk deals

Compared with Attio

• Strongest elsewhere: United States.

Check before buying: Close processes data with Amazon Web Services in the US and provides a DPA with standard contractual clauses on request. Chloe records and transcribes calls, so check consent for recorded and automated calls under the TCPA and state recording laws before campaigns. Call recording, live coaching and activity reports also show individual rep performance; agree internally how these reports may be used. Extra AI credits and telephony are billed by usage.

HubSpot Sales Hub is the sales module of the HubSpot customer platform, aimed at small and midsize companies, with a free plan, deal pipelines, sequences and AI features that score deals and turn call notes into CRM updates.

Key functions

• Deal Scoring ranks deals by likelihood to close
• HubSpot Notetaker records meetings and prepares customer context
• Deal Progression suggests CRM updates and follow-ups from calls and emails

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Different pricing model: freemium instead of per user.
• Strongest elsewhere: United States.

Check before buying: Account region is assigned by IP location at sign-up, so choose the data center deliberately. Budget the one-time onboarding fees for Professional and Enterprise and the HubSpot Credits that AI features consume. Recording calls with the Notetaker needs consent from participants under US state laws and GDPR.

Modjo is a French revenue intelligence platform that records and transcribes sales conversations, updates the CRM automatically and uses AI to score calls and coach reps, aimed at European B2B sales teams from three reps upward.

Key functions

• Automatic CRM updates from call summaries
• Ask Modjo AI answers questions about deals and clients
• AI call scoring

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Strongest elsewhere: France.

Check before buying: Modjo records and scores employee calls, so consent from call participants under GDPR and co-determination rules in countries such as Germany and France apply before rollout. Ask for a quote, since prices are not published. Check the sub-processor list for AI model providers.

Zoho CRM is a customer relationship management system from Zoho, an Indian software company that has never taken outside investment, with a free edition for small teams, AI agents and the Zia AI assistant for scoring, forecasting and call analysis.

Key functions

• Zia Scores prioritizes prospects most likely to convert
• AI forecasting analyzes sales forecasts and suggests ways to close gaps
• Churn prediction for subscription customers

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Names 6 security certificates, Attio 1.
• Strongest elsewhere: India.

Check before buying: Choose the data center region at sign-up, since Zoho runs separate regions such as the EU and India. Prices on the regional pricing page depend on your location and currency, so request a quote in your billing currency. Check which Zia features are included in your edition.

monday.com is a configurable work platform for project and portfolio management, with separate products for CRM, service desks and software teams. Its AI adds agents, an assistant on every board and a meeting notetaker for teams of any size.

Key functions

• monday agents: prebuilt and custom AI agents, for example for status reports, risk analysis and competitor research
• monday sidekick as an AI assistant directly on boards
• Agent builder for creating custom agents

Compared with Attio

• Can store data in the EU; Attio states no EU option.
• Names 8 security certificates, Attio 1.
• Starts lower: from €9 per user/month, Attio from €31 per user/month.

Check before buying: Check how many AI credits your team will use, because each tier includes a fixed monthly amount and agents consume credits. monday.com runs a dedicated EU data region; confirm at setup that your account is hosted there. The data processing addendum and the subprocessor list are public. The AI Notetaker is an add-on for Pro and Enterprise and uses 120 AI credits per hour of transcription.

Pipedrive is a pipeline-focused CRM for small and midsize sales teams that tracks deals visually and adds an AI sales assistant, email drafting and summaries, and win probability estimates.

Key functions

• Sales Assistant analyzes sales data and answers questions about it
• AI email generator drafts sales emails from prompts
• AI summaries of email threads

Compared with Attio

• Names 3 security certificates, Attio 1.
• Starts lower: from €14 per user/month, Attio from €31 per user/month.
• Strongest elsewhere: United States.

Check before buying: Ask where your account data is stored, since the Trust Center names AWS but no region. The privacy documentation states that Gmail data from email sync may be used for AI email features when enabled, so review this setting before connecting mailboxes. No free plan exists, only a 14-day trial.