Close alternatives: 12 tools compared (October 2026)

HubSpot Sales Hub is the sales module of the HubSpot customer platform, aimed at small and midsize companies, with a free plan, deal pipelines, sequences and AI features that score deals and turn call notes into CRM updates.

Key functions

• Deal Scoring ranks deals by likelihood to close
• HubSpot Notetaker records meetings and prepares customer context
• Deal Progression suggests CRM updates and follow-ups from calls and emails

Compared with Close

• Has a free plan; Close does not.
• Can store data in the EU; Close states no EU option.
• Starts lower: from $7 per user/month, Close from $9 per user/month.

Check before buying: Account region is assigned by IP location at sign-up, so choose the data center deliberately. Budget the one-time onboarding fees for Professional and Enterprise and the HubSpot Credits that AI features consume. Recording calls with the Notetaker needs consent from participants under US state laws and GDPR.

Pipedrive is a pipeline-focused CRM for small and midsize sales teams that tracks deals visually and adds an AI sales assistant, email drafting and summaries, and win probability estimates.

Key functions

• Sales Assistant analyzes sales data and answers questions about it
• AI email generator drafts sales emails from prompts
• AI summaries of email threads

Compared with Close

• Names 3 security certificates, Close 1.
• Strong in the same markets as Close: United States.

Check before buying: Ask where your account data is stored, since the Trust Center names AWS but no region. The privacy documentation states that Gmail data from email sync may be used for AI email features when enabled, so review this setting before connecting mailboxes. No free plan exists, only a 14-day trial.

The HubSpot connector for ChatGPT gives ChatGPT access to a company's HubSpot CRM under each user's permissions. Sales, marketing and service teams ask questions about customers, run deep research on CRM data and update records without leaving the chat.

Key functions

• Natural-language questions about contacts, companies, deals, tickets and activities
• Deep research over CRM data with source links back to HubSpot
• Creates contacts and deals, updates records and logs activities after confirmation

Compared with Close

• Can store data in the EU; Close states no EU option.
• Strong in the same markets as Close: United States.

Check before buying: Decide which objects and engagement data the connector may access before approving it, since emails and call notes can contain sensitive personal data. Check your ChatGPT plan: on Enterprise, Business and Education plans connector data is not used for training, while consumer plans need an opt-out. Custom validation rules are not applied to records created through the connector.

Salesforce Sales Cloud is a customer relationship management system for sales teams, from a free entry suite for small companies to enterprise editions, with Agentforce AI agents and Einstein analytics built into the pipeline.

Key functions

• Prospecting Agent builds prioritized lists of accounts showing buying signals
• Pipeline Management Agent updates fields such as stage and next steps
• Einstein Call Insights flags objections, competitors and pricing remarks in sales calls

Compared with Close

• Has a free plan; Close does not.
• Starts higher: from $25 per user/month, Close from $9 per user/month.
• Strong in the same markets as Close: United States.

Check before buying: Check which edition includes the agents you need and estimate Flex Credit consumption before rollout. Review the infrastructure and sub-processors document for the countries where your data is stored. Sales call recording requires consent under state laws in the US and under GDPR in Europe.

Sybill is an AI sales assistant from a US vendor for account executives, sales managers and customer success teams. It records calls and meetings, writes summaries and follow-up emails, updates CRM fields and answers questions about open deals.

Key functions

• Ask Sybill answers questions about deals across calls, emails, CRM and Slack
• CRM Autofill fills fields after every sales conversation
• AI meeting summaries, pre-meeting briefs and one-click follow-up emails

Compared with Close

• Has a free plan; Close does not.
• Starts higher: from $30 per user/month, Close from $9 per user/month.
• Strong in the same markets as Close: United States.

Check before buying: Credits cap AI use each week, so estimate how many meetings and questions each rep generates before choosing a plan. SSO is Enterprise only. The privacy policy says data is kept in the United States and other locations, and we could not retrieve a trust page; ask for security reports and a data processing addendum. Call recording needs participant consent under local law.

Attention is conversation intelligence software from a New York vendor for sales and customer success teams. It records and transcribes calls, scores them against sales frameworks, updates the CRM and runs AI agents for follow-ups and deal risk.

Key functions

• AI coaching scorecards grade calls against MEDDIC, BANT or custom criteria
• CRM auto-update pushes call notes into mapped CRM fields
• Follow-up automation drafts emails after a call

Compared with Close

• Strong in the same markets as Close: United States.

Check before buying: Attention lists no prices, so request a quote and ask what the AI agents cost. We found no published data hosting region or data processing agreement; request both. Scorecards grade individual reps, so US employers should check state electronic monitoring notice laws, and recording needs consent from every participant in two-party states such as California, Connecticut and Delaware.

Twenty is an open-source CRM for companies that want a customizable alternative to Salesforce, with AI agents and chat built in, and can be self-hosted or used as a managed cloud service.

Key functions

• AI agents with custom skills in all plans
• AI chat over CRM data
• MCP server for AI assistants to access the CRM

Compared with Close

• Has a free plan; Close does not.
• Strong in the same markets as Close: United States.

Check before buying: The AGPL-3.0 license has obligations if you modify and offer the software to others over a network; check this with legal. CRM data is personal data. According to the terms, the data processing agreement can be reviewed and signed in the workspace settings, and the list of subprocessors is in the Trust Center; ask Twenty about the hosting location, which the pages we checked do not state. Decide which AI model provider agents use and whether customer data may go there.

Brevo, formerly Sendinblue, is a marketing and CRM platform from Paris for businesses from solo founders to enterprises. It sends email, SMS and WhatsApp campaigns and transactional messages, and adds AI for copy, send times and segments.

Key functions

• AI Content Generator drafts subject lines and email copy (from Starter)
• AI send time optimization for each contact (from Standard)
• Aura AI suggests segments and answers data questions in plain language (Professional)

Compared with Close

• Has a free plan; Close does not.
• Can store data in the EU; Close states no EU option.
• Headquartered in France, Close in United States.
• Different pricing model: freemium instead of per user.

Check before buying: Data is hosted in France and Belgium, and the DPA is part of the published terms. AI features pass inputs and outputs to third-party AI providers listed as sub-processors, so review that list before enabling them. Prices rise with email volume, SSO requires Enterprise, and the free plan can send only after Brevo approves the account.