Attention AI features and pricing (October 2026)

Attention is conversation intelligence software from a New York vendor for sales and customer success teams. It records and transcribes calls, scores them against sales frameworks, updates the CRM and runs AI agents for follow-ups and deal risk.

Attention records and transcribes calls on the major meeting platforms in more than 100 languages, according to its homepage, and connects to Salesforce, HubSpot, Slack, Snowflake and more than 200 integrations. Modules include call recordings, AI coaching scorecards, reporting and forecasting, CRM auto-update, follow-up automation, Ask Attention Anything and Super Agent for questions across GTM data. The operator is BenWick, Inc., doing business as Attention, in New York. Integrations also cover Zoom, Microsoft Teams, Google Meet, Gmail, Outlook and the dialer Aircall. The vendor states SOC 2 Type II and HIPAA compliance.

• Scores calls against frameworksAI coaching scorecards grade calls against MEDDIC, BANT or a company's own criteria, and several scorecards can run on one call. Managers see rep performance over time by role or call type and can focus coaching where it is needed.
• Updates the CRM after callsAfter each call, Attention extracts notes and pushes them into mapped CRM fields, appending to or overwriting existing notes. Reps enter less by hand, and pipeline records stay more complete throughout the life of a deal.
• Drafts follow-up emailsFollow-up automation drafts emails from call content and either sends them automatically or waits for review. A Slack bot gives sellers a daily rundown of tasks, so reps respond faster after calls and fewer deals stall.
• Answers questions across GTM dataAsk Attention Anything searches calls and a knowledge base and links to call snippets, while Super Agent adds CRM, Snowflake and Slack data and can build recurring reports. Leaders get answers in seconds rather than listening to recordings.
• Monitors deal riskThe Deal Risk Monitor agent scans conversations for risk or churn signals and notifies sales managers with recommended actions. Teams see trouble in open deals earlier, without reviewing every call manually.

• Offers AI Sales Agents such as Knowledge Base Builder, Follow-Up Email Automator and Deal Risk Monitor; the knowledge base agent can require human review.
• The recording compliance page says Attention obtains consent from every call participant and lists US one-party and two-party consent states.
• States SOC 2 Type II and HIPAA compliance, with a business associate agreement for healthcare and other regulated customers.

The operator is BenWick, Inc. (doing business as Attention), with an address in New York, and its recording compliance page covers US state consent rules. The home market is therefore the US.

Attention lists no prices, so request a quote and ask what the AI agents cost. We found no published data hosting region or data processing agreement; request both. Scorecards grade individual reps, so US employers should check state electronic monitoring notice laws, and recording needs consent from every participant in two-party states such as California, Connecticut and Delaware.

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