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Hootsuite AI features and pricing (October 2026)

Social media management from Vancouver with the Wisdom AI assistant for posts, images, trends and inbox replies.

MarketingSocial media managementMarketing analytics
Per userFree trial

from $99 per user/month

Pricing details

According to the plans page, Standard costs $99, Professional $199 and Advanced $399 per user per month billed annually, Enterprise on request with SSO; 14-day free trial without a credit card. As of September 2026.

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What is Hootsuite?

Hootsuite is a social media management platform from Vancouver for companies from small teams to enterprises that plans and publishes posts, manages messages and listening, and adds the Wisdom AI assistant for drafting and analysis.

Hootsuite covers post scheduling, a unified inbox for messages, brand monitoring, reports, approval workflows and, in Enterprise, advanced listening and analytics. Hootsuite Inc. is based in Vancouver and reports more than 200,000 users and more than 6,000 enterprise customers; affiliated platforms include Talkwalker in Luxembourg. Every plan includes the Wisdom AI assistant.

Hootsuite AI features and use cases

  • Drafts posts and imagesWisdom and the post generator write captions and create images for scheduled posts from the Standard plan up. Social teams fill the calendar with less writing time.
  • Turns trends into draftsHootsuite identifies trending topics by industry and drafts posts based on them. Teams react to current conversations faster.
  • Forecasts trends and repliesFrom the Professional plan, 90-day trend forecasting shows upcoming topics, and automated inbox replies and workflows handle routine messages. Community managers focus on conversations that need a person.

What sets Hootsuite apart

  • Security practices page lists annual SOC 2 Type II audits and ISO/IEC 27001, 27701 and 27017 certifications.
  • Priced per user with published amounts, while SSO and advanced listening require Enterprise.

Where Hootsuite is strongest

Canada Available internationally

Hootsuite is Hootsuite Inc., headquartered in Vancouver, from where the services are managed according to its privacy policy.

Questions to ask before you buy Hootsuite

Trial accounts have daily posting limits, so test with realistic volume only after purchase. Hosting runs on AWS without a published region; ask where data is stored and review the sub-processor list. Canada's PIPEDA and GDPR both apply to EU customer data.

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Questions about Hootsuite

Is there a free plan?

No. Hootsuite offers a 14-day free trial without a credit card, with daily posting limits during the trial.

Which plan includes SSO?

According to the plans page, SSO is part of the Enterprise plan.

Which certifications does Hootsuite hold?

The security practices page lists an annual SOC 2 Type II audit and ISO/IEC 27001, 27701 and 27017.

Hootsuite update historyno updates yet

No changes recorded for Hootsuite yet.

Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.

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